All posts

The funnel is dead, long live the flywheel! Learn how to use the flywheel business model to grow and retain customers.

20 October 2022•6 min

Lee Kaznowski, Partner at Ascentis Accountants, and Andrew Josephs, Director at ADJ Business share their advice on how businesses can mitigate the risks posed by volatility in the forex market.

6 October 2022•5 minutes

The Customer lifetime value (LTV) to customer acquisition cost (CAC) ratio is an important metric for your startup. Learn more about your business’s growth, progress and success.

3 October 2022•5 min

Startup founders need to know these top five things about profit margins to run a successful business.

23 September 2022•4 min

Learn how to set up and run an subscription model that drives repeat revenue for your business.

19 September 2022•8 min

In this article, we’ll show you the simplest way to read and calculate an exchange rate. Wherever you are in the world, you can use this formula to know what a fair FX rate looks like and how to read the market to make an exchange at the right time.

2 December 2021•5 minute read

In this article, we’re going to look at what ROI is, how to calculate ROI for your business, your marketing, and provide you with a simple ROI calculator you can use for your business.

9 July 2021•7 minutes

There's plenty to love about a digital business bank account. We’ve ranked the 5 key benefits that make digital business bank accounts an outstanding choice for your finances.

18 January 2021•4 minutes