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THE AIRWALLEX PODCAST
Where global business, finance, and AI meet
On this podcast, we speak with founders, finance leaders, and industry experts building and scaling across borders.
We go beyond the headlines to unpack how companies are actually operating today – using AI to reshape decision-making, streamline operations, and accelerate growth.
EPISODE 07
Building businesses people remember
What helps businesses stand out and scale? Lowrie Gladwell sits down with advertising effectiveness expert, James Hurman, to discuss how familiarity and emotional connection shape buying decisions, and the economics of long-term brand investment. James shares lessons from building high-growth companies, and what founders and CFOs should be thinking about to build an advantage that lasts.
THE AIRWALLEX PODCAST
Catch up on earlier episodes
Hear how business leaders are navigating rapid change in technology, markets, and global growth.
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