Marketplaces used to be simple: match buyers and sellers, take a fee, and scale. Now you’re also managing global payments, multi-currency payouts, KYC, compliance, and customer support — all while trying to keep sellers loyal and buyers converting.

This eGuide breaks down what’s changed and how to adapt — including why modern marketplaces are shifting into full-scale finance platforms, how embedded payments reduce complexity and drop-off, and how wallets, cards, and lending can unlock new revenue streams and retention.

of global eCommerce sales now run through marketplaces

of customers use credit cards when buying online, with 32% using buy now, pay later (BNPL), and 39% using other digital payment methods

want access to financial services through their marketplace

ABOUT THIS REPORT

Ready to modernise your marketplace payments and payouts?

Download the eGuide to learn:

Why legacy payment stacks create operational drag — from FX leakage to reconciliation and compliance complexity
How embedded payments can improve conversion, speed up payouts, and automate KYC/AML as you expand
How to unlock new revenue and retention with multi-currency wallets, branded cards, and lending built into your platform
How Airwallex helps marketplaces embed and white-label financial solutions using 60+ global financial licences and APIs