PURE Group streamlines global operations with multi-currency corporate cards

Airwallex’s multi-currency Visa corporate cards is the game-changing tool for PURE Group to maximise productivity and minimise operational costs.

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virtual corporate cards


transaction fees on international card payments

140+ currencies

supported by Borderless Card

PURE Group is a global fitness and lifestyle brand behind PURE Fitness and PURE Yoga.

Company size

2000+ employees


Hong Kong, Singapore, Shanghai, Beijing, New York


Fitness and lifestyle

Airwallex Products Used

Expense Management
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PURE Group is a global fitness and lifestyle brand behind PURE Fitness and PURE Yoga. The group has studios across the world's major cities including Hong Kong, Singapore, Beijing, Shanghai and New York.

With more fitness and wellness centres popping up around the globe, PURE Group needed a scalable solution to catch up with its growth — a global payment solution that could effectively help them maximise productivity, and minimise time and costs.

How does PURE Group use Airwallex?

Before Airwallex, it was time-consuming for PURE Group to issue corporate cards for their employees. As a result, the team only had one card to share.

This meant that employees had to make advanced payments for business expenditure such as ad spend and software subscriptions out of their own pocket and make reimbursements thereafter.

Challenge 1: Delays in vendor payments are commonplace as the team shared one corporate card

Before Airwallex, PURE Group only had one corporate card that was shared by the entire team.

This is typical for even the biggest corporations as requesting multiple corporate cards from banks has always been a struggle. 

Having to share one card, the teams sometimes faced delays in operations since goods and services could not be paid in a timely manner. This impacted their productivity.

Solutions & Results: Airwallex Borderless Cards allow employees to make payments easily 

Gavin Black

Interim CEO and Chief Financial Officer

"Airwallex is an innovative fintech platform with a first-class customer support team. They transformed the previously painful process of creating corporate cards and managing business accounts into something simple, convenient, and cost-effective.”

With Airwallex, PURE Group can instantly issue multiple company cards for their employees in just a few clicks, and employees can make payments anywhere that Visa is accepted and in various currencies including HKD, SGD, and USD. 

Employees can now pay for online subscriptions and ad expenses easily. They can also add their virtual card to Google Pay or Apple Pay to pay for client lunches or buy corporate gifts. In addition to that, the Airwallex Borderless Cards come with 1% unlimited cashback that can be earned across categories and 140+ currencies with no minimum spend. 

Challenge 2: Laborious reimbursement process and low visibility on expenses

In order to avoid delays and ensure progress, teams at PURE Group often paid with their personal credit cards.

Not only is the reimbursement process inevitable, PURE Group could not effectively keep track of the transactions, making budget control a headache.

It also posed a risk because the corporate card was constantly switching hands and its card details were regularly exposed to its countless users. 

Solutions & Results: Elimination of reimbursement and easy budget control

Now, PURE Group can easily issue company cards for their employees with Airwallex. They can also set spending limits, assign cards to specific purposes (e.g. Google Ads for marketing; Spotify for operations), and even issue single-use cards for one-time transactions.  

With these employee virtual cards, PURE Group not only eliminates all out-of-pocket expenses and tedious reimbursement work, but also the possibilities of card loss and fraudulent usage, gaining 100% control of their budget.

Gavin Black

Interim CEO and Chief Financial Officer

“The onboarding was quick and smooth, the security features exceeded our expectations, and most importantly, it is really easy to use. Airwallex saves a lot of my team's time and the simplicity is genius."

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