How FunnyFuzzy optimized global financial operations to supercharge commercial growth

In just two years, FunnyFuzzy has climbed to the top 200 global pet lifestyle brands, bringing joy to pet owners across North America and Europe. Known for its practical yet delightful products, the company has built a loyal community of customers who appreciate its fast responsiveness to their needs. However, as FunnyFuzzy expanded into international markets, the company faced new operational challenges – particularly in managing its finances across multiple currencies and regions.

To continue scaling efficiently, FunnyFuzzy needed a smarter way to handle cross-border payments, optimize foreign exchange (FX) costs, and manage corporate expenses. That’s when they turned to Airwallex.

The challenge

Managing growth across borders

Expanding across North America and Europe meant dealing with multiple local currencies and cross-border transactions daily. FunnyFuzzy’s website serves English, French, and German-speaking customers, and the business receives payments in 170+ currencies while settling funds in multiple local currencies. To manage these transactions, the team previously had to open and maintain several bank accounts across different regions, each with its own fees and administrative requirements.

Beyond account management, FunnyFuzzy needed to move funds quickly and efficiently. Inventory turnover is fewer than 15 days, and the company’s innovative "small order, fast return" supply model requires rapid supplier payments to maintain operations. High FX fees and slow settlement times created unnecessary costs and friction in their global supply chain.

FunnyFuzzy also struggled with corporate expense management. Their finance team had to track frequent payments for website plugins, third-party subscriptions, platform fees, and digital advertising. With a high volume of small transactions, manual reconciliation became a time-consuming process.

The solution

A seamless and scalable financial platform

FunnyFuzzy adopted Airwallex for Global Accounts, FX & Transfers, and Corporate Cards to streamline its financial operations.

With Global Accounts, FunnyFuzzy can now open and manage foreign currency accounts in minutes, collect customer payments, and settle in 10+ currencies without forced conversions. This has reduced unnecessary FX fees and improved cash flow.

Cynthia Hu

CFO at FunnyFuzzy

"When we implemented Airwallex into our operations, we worked hand in hand to solve our specific business needs. The result was a significant reduction of 2-3 days when receiving international payments compared to the traditional banking system, with most transactions settled on the same day. This improved efficiency in capital flow perfectly complements our fast-paced business growth."

To support its rapid supply chain operations, FunnyFuzzy uses Airwallex FX & Transfers to send payments to over 150 countries in 46 currencies, with funds settling in as little as one business day. This has helped the company ensure suppliers are paid on time while reducing FX conversion fees.

For expense management, Airwallex Corporate Cards have helped FunnyFuzzy automate and track company spending in real time. The finance team can now issue and manage both employee and company cards in minutes, with the ability to control spending on software subscriptions, ad spend, and operational expenses – all from a single dashboard. Payments can also be made directly from FunnyFuzzy’s multi-currency Wallet balance, further reducing conversion costs.

Cynthia Hu

CFO at FunnyFuzzy

"The Business Account service provided by Airwallex has remarkably enhanced our fund management efficiency, resulting in substantial savings in time and labor costs. As of 2023, the traffic and revenue of our stand-alone website continue to experience robust growth, which can be attributed in part to the financial payment support offered by Airwallex."