EGUIDE

Beyond Payments: Embedded finance shaping marketplaces

Marketplaces have evolved from simple buyer–seller matching into complex ecosystems — and payments is now the experience that defines whether buyers convert and sellers stay loyal. As you scale across regions, traditional payment stacks can create friction: fragmented providers, FX leakage, delayed payouts, and growing compliance demands.

This eGuide explains how embedded finance is reshaping the future of marketplaces — and shares practical ways to modernise your payment experience, reduce operational drag, and unlock new revenue opportunities beyond transaction fees.

of executives believe technical integration with existing systems to be overly complicated

Have concerns with regulatory or compliance hurdles. Others might underestimate the potential return on investment

of customers use credit cards when buying online, with 32% using buy now, pay later (BNPL), and 39% using other digital payment methods

ABOUT THIS REPORT

Ready to modernise your marketplace payments and unlock new growth?

Discover how embedded finance can reduce friction, improve payouts, and create new revenue streams.

Download the eGuide to learn:

Why “good” payment experiences change fast — and why traditional payment systems struggle to keep up as marketplaces expand
The biggest pain points of traditional marketplace payments (fragmented vendors, FX fees, payout delays, complex reconciliation) — and how they slow growth and erode trust
How embedded payments and financial services (digital wallets, cross-border payments, real-time currency conversion, stronger risk controls) help marketplaces scale globally with fewer barriers
Where embedded finance can create new monetisation opportunities beyond transaction fees — including financial products like instalment-style lending
How Airwallex supports embedded finance for marketplaces with white-labelled solutions, APIs, and global coverage (countries, currencies, payment methods, and payouts)