How can businesses benefit from whitelabel cards?

Isabelle Comber5 minutes
Business tips
How can businesses benefit from whitelabel cards?
In this article

Imagine having a solution that effortlessly streamlines your business expense management and acts as a powerful brand builder (all rolled into one neat package).

Whitelabel cards do just that, allowing you to create unique (virtual or physical) payment cards for your employees with your business name and logo. Your staff benefit from more autonomy and you maintain control with custom features like automated spending controls that suit your business's needs.

In fact, using whitelabelling to create your own corporate cards isn’t just a fantastic way to connect your team – it's a powerful way to cultivate trust with anyone you interact with. 

This is because branded cards also provide a secure and convenient way to pay suppliers and service providers, making it easier to track and manage expenses. At the same time, you're strengthening your brand identity through every transaction and touchpoint.. 

What exactly is whitelabelling?

Whitelabelling refers to the practice of a company producing, packaging or providing a product or service to another company to use as its own. 

It allows businesses to distribute third-party products under their banner, tailoring the look, feel, and user experience to match their image and identity. 

In the world of financial services, whitelabelling is a game-changer because it lets all sorts of businesses roll out sophisticated products and services without jumping through all the usual regulatory, operational or administrative hoops. 

Opening an Airwallex account works in this way by giving you direct access to our infrastructure, financial licences and extensive banking and payments network. Whether it's white-labelling or any of our other services, we do the legwork and let you reap the rewards!

How whitelabelling supports your brand

Whitelabelling financial products like cards can play a crucial role in promoting your brand to your staff and suppliers. 

For smaller businesses operating on tighter margins and looking for cost-effective ways to differentiate, brand-building initiatives can inspire loyalty and make employees feel like they’re part of a family.

For enterprise businesses with a large and diverse workforce, brand reinforcement gives employees a sense of connection and community.

When it comes to issuing branded cards, international businesses have even more to gain through powerful perks like low-cost and less-complex FX and international transfers.

With cards that carry your logo, colour scheme, and design, every transaction becomes a reminder of your employees’, suppliers’ and other stakeholders’ connection to your company:

  • For your team: Using a card that carries the company's brand creates a sense of belonging and loyalty. It's a tangible representation of the company's trust, empowering staff with a tool that simplifies expenses and financial management, all under the brand they work for every day.

  • For suppliers: Receiving payments through a branded card does more than provide a reliable and automated payment setup to streamline your financial dealings. It reinforces your professional relationship and reminds your suppliers that they’re a valued part of your business network, providing them with a confidence boost each time you transact.

The combined power of branding and customisation 

The beauty of whitelabel cards isn't just in the branding benefits. Ultimately, their power lies in the flexibility to handpick payment capabilities in a way that makes sense for your business.

Now, businesses can use Airwallex Issuing to implement fully customisable card offerings for their staff and stakeholders. Cards can be managed through a dedicated account and you can choose and combine a range of other features that you need to manage your expenses. 

When paired up, Airwallex Issuing and Whitelabel Cards are a dynamic duo, unlocking a wide range of business benefits:

  • Super-speedy set up. Your employees can sign up quickly, go through some simple checks and get a virtual card to start using right away. Physical cards can also be requested if required.

  • Easy budget management. Set up a one-time or recurring budget, and specify categories of spending. Top up and add funds as required, making budgeting a breeze.

  • Multiple currency capabilities. Airwallex’s global platform makes juggling multiple currencies effortless. Perfect for business trips abroad or tracking international expenses without the usual hassle.

  • Better expense insights. Keeping track of spending is a snap. Users can see their balance and where they’ve spent money, all through an easy-to-use interface.

Custom cards in action: How Australian businesses have benefitted

Now you know the basics, you may be keen to get the inside scoop on how some amazing Aussie businesses are reaping real benefits with corporate card issuing.

Dovetail gained control over its employees’ spending and slashed software subscription costs

Growing full-service digital agency Dovetail eliminated the inefficiencies and security risks associated with using a single corporate card, saved three hours of manual work and up to 15% on subscriptions by issuing their staff with dedicated Airwallex virtual cards.

Since most of their subscriptions are priced in USD, the team also now avoids the hefty international card transaction fees that were previously charged on their local card.

Mr Yum fast-tracked its international growth and saved thousands on business expenses

Australian hospitality tech business Mr Yum had ambitious plans to build on its local success by establishing operations in the UK and the US. However, navigating the tricky waters of overseas business banking and being liable for mounting FX fees and subscription costs were holding it back.

Opening an Airwallex Global Account and equipping its global team with Airwallex Borderless Cards was the perfect solution, and has directly contributed to the business launching in the UK three months faster than planned and saving more than $50,000 on international transactions and FX-related fees.

Clipchamp streamlined global team spending to support its rapid growth

Clipchamp’s video recording and editing platform has an impressive 12 million plus users globally but a single, physical expense card and account were putting a dampener on its ability to streamline procurement and scale the business further. 

Airwallex’s Multi-Currency Cards removed payment bottlenecks and provided much-needed visibility into team spending. Happily, the business is now saving over $1,500 a month from unnecessary currency conversion fees.

Creating your own branded cards is easy with Airwallex

With Airwallex's white-label card solution, it’s a cinch to boost your brand while streamlining your expense management and saving money on FX and transfers. 

Opening an Airwallex Business Account is your first step towards creating your own branded payment cards. Get started with our no-fuss sign up today. 

If you’re an existing Airwallex customer and want to learn more about our whitelabel offerings, our specialist team is ready to help.

Disclaimer: This information doesn’t take into account your objectives, financial situation, or needs. If you are a customer of Airwallex Pty Ltd (AFSL No. 487221) it is important for you to read the Product Disclosure Statement (PDS) for the Direct Services, which is available here.

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Isabelle Comber
Business Finance Writer

Izzy is a business finance writer for Airwallex. She specialises in thought leadership that empowers businesses to grow without boundaries.

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This information doesn’t take into account your objectives, financial situation, or needs. If you are a customer of Airwallex Pty Ltd (AFSL No. 487221) it is important for you to read the Product Disclosure Statement (PDS) for the Direct Services, which is available here. If you are a customer of Airwallex Capital Pty Ltd (Authorised Rep No. 001304702), it is important for you to read the Product Disclosure Statement (PDS) for Airwallex Yield, which will be made available to you at the time of onboarding. Airwallex Yield is brought to you by Airwallex Capital Pty Ltd (Authorised Rep No. 001304702). All investments carry risk. *Target returns are after fees and accurate and updated as at 9 April, 2024 (AEDT).

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