12 best eCommerce platforms in Singapore (2026)

Key Takeaways:

• Hosted builders (Shopify, BigCommerce, Wix) give you full storefront control, while marketplaces (Shopee, Lazada, TikTok Shop) give you built-in traffic. Most Singapore businesses benefit from using both.

• The right platform depends on your business model, team size, and total cost of ownership. Subscription fees, transaction fees, and app costs all add up.

• Whichever platform you choose, Airwallex helps you accept payments from 180+ countries via 160+ local payment methods, hold and convert funds in multiple currencies, and manage FX, payouts and team spend, all in one place.

Choosing the best eCommerce platforms for your Singapore business is one of the most important decisions you will make as an online seller.

Your platform determines how customers experience your store, how much of each sale you keep after fees, and how easily you can expand into new markets.

This guide covers 12 of the most relevant options for Singapore businesses, comparing features, pricing, and ideal use cases so you can make a well-informed decision.

It also shows how using Airwallex Payments with your chosen platform removes much of the friction and cost of cross-border payments and financial operations.

What makes a good eCommerce platform for Singapore businesses?

The right platform does more than host your products. It shapes your customer experience, determines how much you pay per sale, and either supports or limits your ability to grow into new markets.

3 ways the right platform grows your business

Here’s how the right platform can you help grow your business:

• Reach more customers. The right platform puts your store in front of buyers, whether through your own branded storefront, a high-traffic marketplace, or social commerce channels where your audience already spends time.

• Lower your cost per sale. Platform fees, transaction fees, payment gateway charges, and app subscriptions all compound quickly. A platform that looks affordable can become expensive at scale. Understanding the full cost structure before you commit saves money later.

• Support cross-border growth. Singapore businesses often sell beyond the local market earlier than businesses in larger economies. Your platform needs to handle multi-currency pricing, international payment methods, and cross-border logistics without requiring expensive workarounds.

7 factors to consider when choosing a platform

Here’s what to consider before you commit to an eCommerce platform:

• Cost and fees. Look beyond the monthly subscription. Factor in transaction fees, payment processing rates, and the cost of any apps or integrations you need.

• Ease of use. If your team is small, you need a platform your non-technical staff can manage day-to-day without developer support.

• Payment localisation. Singapore buyers expect PayNow and GrabPay at checkout. If a platform does not support local payment methods natively, confirm whether a third-party integration covers the gap.

• Scalability. Consider where your business will be in two to three years. Migrating platforms is costly and disruptive, so choose one that can grow with you.

• Integrations. Accounting, inventory, logistics, and marketing tools all need to connect to your store. Check that your existing stack is supported.

• Multi-currency and cross-border readiness. If you sell to customers in Malaysia, Indonesia, or further afield, your platform should support multi-currency pricing and international checkout without friction.

• Singapore government grants. Several platforms qualify for PSG, EDG, and MRA grants that offset setup and subscription costs. This is worth factoring into your total cost calculation.

Payment localisation is especially important if you sell beyond Singapore. Airwallex Payments helps businesses accept payments from customers in 180+ countries using 160+ local payment methods. Learn more about Airwallex Payments or sign up now.

12 best eCommerce platforms in Singapore

Here’s our comparison of the 12 most popular eCommerce platforms in Singapore, including their ease of use, features, and pricing.

The information in this table has been reviewed to be accurate as of 23 June 2026.

1. Shopify

Shopify is the most widely used eCommerce platform in the world, and it remains the default choice for Singapore businesses building a branded online store from scratch.

Its appeal is straightforward: you get a fully hosted storefront, a checkout that works globally, and an app ecosystem large enough to cover almost any requirement. Whether you are selling ten products or ten thousand, Shopify scales with you.

However, transaction fees are on the higher end compared to most platforms on this list, and if you use a third-party payment gateway instead of Shopify Payments, an additional fee applies on top, so it is worth mapping out your full cost structure before committing.

PayNow and GrabPay are not available through Shopify Payments in Singapore. You can add them via a third-party payment gateway (such as Airwallex), though Shopify's additional transaction fee applies when using an external provider.

The information in this table has been reviewed to be accurate as of 23 June 2026.

2. BigCommerce

BigCommerce is a fully hosted platform built for stores that are serious about growth.

Where Shopify often requires paid apps to unlock features like multi-currency pricing, advanced product filtering, or B2B tools, BigCommerce includes many of these out of the box. That makes it worth a close look if you are scaling quickly or selling across multiple markets.

One of BigCommerce's most notable advantages is that it charges no platform transaction fees (payment provider fees and Open Payment Provider fees may still apply). However, customers note that it’s not the most user-friendly, and it comes with a steeper learning curve.

The information in this table has been reviewed to be accurate as of 23 June 2026.

3. Wix

Wix is the most beginner-friendly option on this list. Its drag-and-drop editor lets you build a good-looking store without touching code, which makes it a practical choice for sole traders, service businesses adding an online shop, or anyone launching quickly on a small budget.

The trade-off is scalability. Wix works well for stores with a modest catalogue and straightforward operations, but it becomes limiting as order volumes grow and integrations get more complex.

For Singapore sellers specifically, check which payment gateways are supported in your market before committing — native options vary by region. Pricing is quoted in USD on Wix's global site; there’s no SG-specific pricing page.

The information in this table has been reviewed to be accurate as of 23 June 2026.

4. Squarespace

Squarespace is the go-to platform for businesses where design matters as much as function: think independent fashion labels, photographers selling prints, or food and beverage brands building a premium online presence. Its templates are consistently polished, and the editor is clean enough for non-technical users to manage day-to-day.

On the commerce side, Squarespace is more capable than it used to be, but it is not the strongest choice for stores with large or complex catalogues.

Note that Squarespace Payments is not currently available in Singapore, so you will use a third-party gateway. Entry-level plans charge a Squarespace transaction fee; higher-tier plans remove the platform transaction fee (payment processor fees still apply).

The information in this table has been reviewed to be accurate as of 23 June 2026.

5. WooCommerce

WooCommerce is a free, open-source plugin that turns a WordPress site into a fully functional online store. Because it runs on WordPress, you have complete control over your store's code, design, and data.

That freedom comes with responsibility. You manage your own hosting, security, updates, and integrations. For businesses with a developer on the team or the budget to hire one, WooCommerce is extremely cost-effective and flexible.

For lean teams without technical resources, the maintenance overhead can outweigh the savings.

The information in this table has been reviewed to be accurate as of 23 June 2026.

6. Adobe Commerce

Adobe Commerce (formerly Magento) is enterprise eCommerce software built for businesses with large, complex catalogues, multiple storefronts, and significant development resources.

It offers a level of customisation that hosted platforms simply cannot match, including custom checkout flows, advanced inventory logic, multi-site management, and deep ERP integrations.

What’s the catch? Implementation costs are significant, ongoing development support is necessary, and pricing is by quote only — contact Adobe directly for a figure relevant to your business size and requirements.

This is not a platform for small or growing businesses; it is for established operations with the technical and financial infrastructure to support it.

The information in this table has been reviewed to be accurate as of 23 June 2026.

7. Big Cartel

Big Cartel is built for independent artists, makers, and small creative businesses selling a limited range of products. It is deliberately simple: no complex dashboards, no overwhelming feature sets, just a clean storefront you can get live quickly. It charges no transaction fees on any plan.

The simplicity that makes Big Cartel appealing also limits it. Product listings are capped, customisation options are narrow, and it lacks the marketing, analytics, and integration depth of larger platforms. If your catalogue stays small and your needs stay simple, it works well. If you grow, you will likely need to migrate.

The information in this table has been reviewed to be accurate as of 23 June 2026.

8. Shopee

Shopee is Singapore's most-used local eCommerce marketplace. For many Singapore consumers, it is the first place they go when searching for a product, which means a Shopee listing gives you immediate visibility with an audience you would otherwise have to build yourself.

Setting up a Shopee store is free, and the platform integrates natively with local logistics providers and supports PayNow at checkout. The trade-off is that you are selling in a highly competitive, price-sensitive environment where your products sit alongside thousands of similar listings.

Shopee charges commission on each sale and has a transaction fee structure on top. Exact rates vary by product category and seller tier, so check the Shopee Seller Centre for current figures before projecting margins.

The information in this table has been reviewed to be accurate as of 23 June 2026.

9. Lazada

Lazada is the other major regional marketplace operating in Singapore, with a reach that extends across six Southeast Asian markets. It’s particularly strong for sellers targeting both Singapore buyers and the broader SEA region simultaneously: a single seller account can serve customers across Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.

Like Shopee, listing on Lazada is free, but commission applies on each sale. LazMall, Lazada's dedicated brand flagship channel, is available to established brands and typically commands higher buyer trust and better search placement, but comes with its own qualification requirements.

Check the Lazada Seller Centre for current commission rates by category.

The information in this table has been reviewed to be accurate as of 23 June 2026.

10. TikTok Shop

TikTok Shop has grown rapidly into one of the most significant eCommerce channels in Singapore, particularly for consumer goods targeting younger demographics.

It blends product listings, short-form video content, and live commerce into a single experience, which means your products can be discovered, demonstrated, and purchased without a buyer ever leaving the app.

To sell on TikTok Shop in Singapore, you need a registered Singapore business with a valid ACRA registration number. There are no fees to list products. Commission applies on each completed sale. If your business already produces video content or has an active TikTok presence, TikTok Shop is a good option to use.

The information in this table has been reviewed to be accurate as of 23 June 2026.

11. Amazon Singapore

Amazon Singapore gives you access to one of the world's most trusted retail brands and a global fulfilment infrastructure. Individual sellers pay S$1 per unit sold⁷; Professional sellers pay S$29.95/month⁸ for unlimited listings.

The clearest advantage of selling on Amazon is reach. With a Professional account, you can list your products across 20+ Amazon global stores from a single account, exposing your brand to buyers well beyond Singapore.

Fulfilment by Amazon (FBA) handles storage, packing, and shipping, which reduces operational complexity for sellers who want to focus on growth rather than logistics.

The information in this table has been reviewed to be accurate as of 23 June 2026.

12. Carousell

Carousell is Singapore's most established peer-to-peer marketplace, originally built for second-hand goods but now widely used for new products, handmade items, and niche categories that struggle to get traction on Shopee or Lazada.

Listing is free. To increase visibility, sellers can buy Bumps, which are paid boosts that push a listing back to the top of search results.

Carousell is not the right channel for businesses running a high-volume, standardised catalogue. But for sellers of second-hand goods, locally made products, collectibles, or niche items with a specific buyer community, it reaches an audience that is genuinely in-market and often willing to pay fair prices.

The information in this table has been reviewed to be accurate as of 23 June 2026.

Accept payments from 180+ countries with Airwallex

Your eCommerce platform handles your storefront, your catalogue, and your checkout experience.

But whichever platform you choose, you still need a payment solution that lets you accept local payment methods from customers in different countries and pay overseas suppliers without excessive fees. That’s where Airwallex comes in.

Collect payments from buyers worldwide

With Airwallex Payments, you can accept payments from customers in 180+ countries via 160+ local payment methods, including credit cards, bank transfers, and digital wallets. Funds settle directly into your Airwallex account in the original currency, so you are not forced into an unfavourable conversion every time a foreign buyer checks out.

Hold multiple currencies without unnecessary conversion

Our Global Accounts let you hold balances in major currencies and convert between them at competitive FX rates, saving you up to 80% on FX fees as compared to traditional banks.

Pay overseas suppliers faster and cheaper

With Airwallex Transfers, you can pay suppliers in 200+ countries, with free transfers to 120+ countries via local rails. You get to save on SWIFT fees, and 93% of our transfers arrive on the same day.

Frequently asked questions (FAQs)

Which eCommerce platform is best for small businesses in Singapore?

It depends on your priorities. If you want a fully hosted storefront with minimal technical overhead, Shopify and Wix are the most accessible starting points. If you want immediate access to Singapore buyers without building your own store, Shopee or TikTok Shop are worth considering alongside a standalone storefront. Most small businesses in Singapore benefit from combining a branded store with at least one marketplace channel.

Is Shopify or WooCommerce better for Singapore businesses?

Shopify suits businesses that want a fully managed platform with predictable monthly costs and minimal technical maintenance. WooCommerce suits businesses that have development resources, want full control over their data, and prefer to avoid platform lock-in. The main trade-off is management overhead: WooCommerce is more flexible but requires more hands-on upkeep. For lean teams without a developer, Shopify is typically the more practical choice.

Which eCommerce platform has the lowest fees in Singapore?

WooCommerce has no platform subscription fee, and BigCommerce charges no transaction fees on any plan. For marketplace platforms, listing is free on Shopee, Lazada, TikTok Shop, and Carousell, but commission applies on each sale. The lowest-fee option depends on your volume, your payment gateway, and whether you have the technical resources to manage a self-hosted solution.

Should I sell on Shopee or build my own online store?

These are not mutually exclusive, and for most Singapore businesses, the answer is both. Shopee gives you immediate access to a large, active buyer base without needing to drive your own traffic. Your own store gives you full control over branding, customer data, and the buyer relationship. Starting on Shopee to validate demand, then building a branded store as you grow, is a common and practical approach for Singapore sellers.

Can Singapore businesses get grants for eCommerce platforms?

Yes. Several Singapore government grants can offset the cost of setting up and running an eCommerce platform, including the Productivity Solutions Grant (PSG) and the Enterprise Development Grant (EDG). Eligibility and supported solutions vary, so check directly with Enterprise Singapore (ESG) or your platform vendor for the most current information on which solutions qualify.

Do I need ACRA registration to sell on TikTok Shop in Singapore?

Yes. To open a TikTok Shop seller account in Singapore, you need a valid ACRA registration number. This means TikTok Shop is only available to registered businesses, including sole traders, private limited companies, and other registered entities. Unregistered individuals cannot sell on TikTok Shop in Singapore.

Sources:

1. shopify.com/sg/pricing

2. squarespace.com/pricing

3. woocommerce.com/document/woopayments/fees-and-debits/fees/

4. bigcartel.com/pricing

5. sell.amazon.com.sg/singapore/pricing

6. college.carousell.com/bump/

This publication does not constitute legal, tax, or professional advice from Airwallex, nor does it substitute seeking such advice, and makes no express or implied representations / warranties / guarantees regarding content accuracy, completeness, or currency. If you would like to request an update, feel free to contact us at [[email protected]]. Airwallex (Singapore) Pte. Ltd. (201626561Z) is licensed as a Major Payment Institution and regulated by the Monetary Authority of Singapore.