10 best eCommerce platforms for businesses in Singapore (2026)

Key takeaways

• Not all platforms are created equal: hosted builders like Shopify, Wix and Squarespace are best for beginners and small brands, open‑source options like WooCommerce and Adobe Commerce suit more complex B2C/B2B stores with development resources, and marketplaces like Shopee, Lazada, Carousell and Amazon Singapore are strongest as demand channels rather than your only “home base”.

• The best eCommerce platform is the one that fits your business model, markets and internal resources once you factor in total cost of ownership (plans, apps, gateway and development), ease of use for a lean team, multi‑currency and cross‑border readiness, and other factors. 

• Whichever platform you choose, Airwallex helps you sell and scale globally. Accept payments from 180+ countries via 160+ local payment methods, settle like‑for‑like, hold funds in 20+ currencies, and manage FX, payouts and spend – all in one place.

For Singapore businesses, choosing an eCommerce platform is ultimately about matching the right tool to your business model, growth plans and in‑house capabilities. 

This guide explains the strengths, trade‑offs, pricing and ideal use cases of 10 leading platforms so you can make an informed decision. It also shows how layering Airwallex on top of your chosen platform removes much of the friction and cost of cross‑border payments and financial operations, so you can focus on winning and retaining customers for your online shop.

What is an eCommerce platform?

eCommerce platforms are software solutions that make it easy for businesses to set up and run their online stores, allowing them to sell products and services to customers from around the world. Choosing the right eCommerce platform is a big deal, as it can directly affect your sales, customer experience, and business growth. 

To help you pick the best fit, we’ve put together a guide to the top 10 eCommerce platforms in Singapore. This guide explores the various types of eCommerce platforms, ranging from high-traffic marketplaces to online store builders and open-source eCommerce solutions for custom store designs. 

Our comprehensive list features platforms like Shopee, Carousell, Amazon Singapore, Lazada, Shopify, Wix, Squarespace, WooCommerce, Adobe Commerce (Magento), and Big Cartel, catering to diverse business needs and goals.

3 ways the right eCommerce platform benefits your business

With online sales now accounting for roughly one in every five retail dollars spent globally¹, the platform you build your business on has a significant impact on how much of that demand you can capture. Read on to learn the three ways in which the right eCommerce platform benefits your business: 

Improved customer experience and higher conversion

A modern eCommerce platform makes it easy to deliver a fast, intuitive shopping experience across devices, from first click to checkout. Features like mobile‑optimised templates, built‑in search, personalised recommendations, and streamlined checkout flows reduce friction, which in turn boosts add‑to‑cart rates, conversion rates, and average order values.

Centralised operations and lower manual workload

Instead of juggling separate tools for inventory, orders, shipping, and customer service, the right platform brings these into a single, connected backend. You should also be able to automate processes (for example, syncing stock levels across channels or sending shipping updates automatically) to free up your team from repetitive admin.

Scalability and better decisions through data

As your business grows, your platform should grow with you, supporting higher traffic, more stock keeping units (SKUs), new markets, and additional sales channels. Look for native features (or app integrations) for multi‑store management, internationalisation, and marketplace/social channel integrations that let you add complexity on the same core platform. You’ll also want built‑in analytics and reporting that lets you see which products, channels, and campaigns are driving profitable growth. 

How do you choose the right eCommerce platform for your business?

Choosing the right platform for your eCommerce business in Singapore affects everything from customer experience to your ability to expand into new markets. As you build or scale your online store, you’ll want a platform that fits your business model today and can support international growth, multi-currency pricing, and modern payment experiences over time.

Here are 7 factors to consider when choosing an eCommerce platform for your business: 

1. Target audience, business model, and markets

2. Budget, pricing, and total cost of ownership

3. Ease of use and scalability

4. Multi-currency and cross-border readiness

5. Payment methods and payment partners

6. Search engine optimisation (SEO), marketing, and growth tools

7. Security, fraud prevention, and compliance 

Target audience, business model, and markets

Start by mapping your business model (B2C, B2B, marketplace, subscription) and where your customers are. Your platform should support the right catalogue structure, pricing logic (e.g. tiered or wholesale pricing for B2B), subscription management capabilities, and international shipping options for your priority markets. It should also align with local payment habits in those markets (e.g. cards vs e‑wallets vs bank transfers).

Budget, pricing, and total cost of ownership

Look beyond headline subscription prices and compare each platform’s total cost of ownership. That includes monthly fees, transaction fees, payment gateway fees, app/add‑on costs, theme or development work, and any extra charges for advanced features or additional storefronts. A slightly higher subscription can be cheaper overall if it reduces add‑on and FX costs over time. 

Ease of use and scalability

For lean teams, a user‑friendly interface, templates, and no‑code/low‑code tools matter. You want to be able to launch quickly, update content without developers, and manage day‑to‑day operations from a single backend. At the same time, the platform should scale to support higher traffic, more SKUs, new regions, and extra sales channels without constant re‑platforming or major custom builds.

Multi‑currency and cross‑border readiness

If you plan to sell outside Singapore, prioritise platforms that support multi‑currency pricing and settlement. Being able to display local currencies at checkout and settle into multi‑currency accounts helps you avoid forced conversions and double FX, which protects your margins when you expand overseas. 

Payment methods and payment partners

Your conversion rate at checkout depends heavily on whether customers see familiar payment options. Choose a platform that supports major cards plus local methods (e.g. PayNow, GrabPay, regional wallets) and integrates with modern eCommerce payment systems and solutions like Airwallex, which gives you access to 160+ local payment methods and payment collection in 180+ currencies, with like‑for‑like settlement to reduce FX costs. 

SEO, marketing, and growth tools

Organic and paid traffic are much easier to grow if your platform has solid SEO and marketing capabilities out of the box. Look for control over URLs, metadata, sitemaps and redirects, fast mobile‑friendly templates, and integrations with key channels like Google, Meta, TikTok and marketplaces. Built‑in discounting, email, user generated content (UGC), reviews and analytics also help you test and scale campaigns more efficiently. 

Security, fraud prevention, and compliance

TThe eCommerce platform you choose should offer strong security and fraud protection. Payment card industry data security standard (PCI‑DSS) compliant payments, secure sockets layer (SSL), 3DS support, and integrated fraud tools help reduce chargebacks and protect your bottom line, especially for cross‑border orders.

If you’re using a third‑party provider like Airwallex, look for real‑time risk monitoring and rules you can tune for high‑risk geographies and order patterns.

10 best eCommerce platforms for businesses in Singapore

Here’s our comparison of the 10 most popular eCommerce platforms in Singapore – including their ease of use, features, and pricing. 

The information in this table has been reviewed to be accurate as of 5 January 2026.

Shopify

Shopify is a popular eCommerce platform that allows businesses to create an online store and sell products and eCommerce subscriptions globally. The platform offers its own payment gateway, Shopify Payments, allowing businesses to sell directly to customers, without having to go through a marketplace.

Who is Shopify best for?

Shopify is best for entrepreneurs, dropshipping businesses, and small businesses that want to build eCommerce stores, but lack development resources.

Shopify key features

Some of Shopify's key features include customisable templates, inventory and order management, analytics, and reporting.² Using their proprietary payment solution Shopify Payments, sellers can accept customer payments in major cards and local payment methods.³ For merchants requiring a wider global coverage, Shopify integrates with third-party payment gateway providers and services like Airwallex, which enables businesses with international customers to accept payments in 160+ local payment methods across 180+ countries.

Shopify plans and pricing

Shopify offers four different pricing plans based on the seller's needs and budget. The most basic plan starts at S$29 per month, while the advanced plan can go up to S$531 per month. There's also a Shopify Plus plan for enterprise businesses with higher sales volume, starting at US$2,300 per month. For businesses using Shopify Payments, card rates go up to 3.2% + S$0.5 per transaction.⁴

Shopify pros and cons

Pros

• Easy to get started

• User-friendly online store editor

• Scalable with their enterprise solution, Shopify Plus

• Offers retail point-of-sale (POS) system

Cons

• Shopify Payments is only available in 39 countries

• Relies on Liquid, a proprietary templating language unfamiliar to some developers

Wix

Wix is a no-code website builder that provides an easy and intuitive way for individuals and businesses to create professional-looking websites. They offer a wide range of customisable templates tailored for eCommerce, restaurants, personal blogs, photography, and more.

Who is Wix best for?

Wix is best for beginners and small businesses looking for a user-friendly website builder with eCommerce capabilities.

Wix key features

Wix offers support for day-to-day business operations, such as marketing tools, inventory management, and POS systems. 

Wix plans and pricing

Wix has several plans; the cheaper ones (including the free plan and the Light plan) don't include payment processing features. For businesses looking to accept payments, you’ll have to choose between the higher tiered plans, priced between S$29 and S$159 per month.⁵ 

Wix pros and cons

Pros

• Easy-to-use and intuitive interface

• Flexible and customisable templates

• Drag-and-drop design tools

• No coding knowledge needed

Cons

• Not tailored for eCommerce use

• Wix Payments is unavailable in Singapore

• Need to rely on third-party payment providers, which may incur additional fees

• Limited access to code and advanced customisation options for developers

Squarespace

Squarespace is a website builder known for their modern and sleek design aesthetic. They provide easy-to-use design tools to help businesses build their eCommerce site without any coding or technical knowledge.

Who is Squarespace best for?

Squarespace is best for creative professionals and small businesses looking to build a visually appealing website.

Squarespace key features

Squarespace offers a variety of mobile-optimised eCommerce templates and layout designs, ensuring your online store looks great on any device. However, Squarespace Payments is available only in 15 countries, excluding Singapore. Businesses outside these countries can only choose from PayPal or Stripe as their payment processor.⁶

Squarespace plans and pricing

Squarespace offers four different plans, with pricing ranging from S$31 to $66 per month. You’re only allowed to accept payments on Business and Commerce plans (not Personal plans), and while Business plan users are charged a 3% transaction fee, Commerce plan users enjoy zero transaction fees.⁷

Squarespace pros and cons

Pros

• Beautifully designed templates and themes

• Straightforward website-building experience with no coding experience required

• Built-in marketing tools such as email campaigns, SEO features, and social media integration

• Integrations with third-party tools like Easyship and AfterShip

Cons

• Lacks support for advanced online store customisation

• Doesn't support complex menus that are needed for building multilingual websites

WooCommerce

WooCommerce is an open-source eCommerce platform for WordPress. It is free to use and gives users full control over their online store's design, customisation, and data.

Who is WooCommerce best for?

WooCommerce is best for those who want the flexibility to customise their store and meet evolving business needs as they scale.

WooCommerce key features

WooCommerce allows businesses to accept customer payments from around the world with their online payment service. It also offers integrations with third-party providers like Airwallex to enable businesses to accept funds in the same currency their customers pay in, eliminating conversion fees.

WooCommerce plans and pricing

WooCommerce is a free plugin for WordPress, with no setup costs or monthly fees. To process payments through WooPayments, transaction fees for card payments start at 3.4% + S$0.50.⁸

WooCommerce pros and cons

Pros

• Fully customisable

• Dedicated eCommerce features, such as inventory and order management

• Option to sync products across multiple marketplaces

• Designed to scale as your business grows

Cons

• Need to use a web hosting provider to host your own website

• Requires some technical knowledge to set up and maintain

• Limited customer support

Adobe Commerce (Magento)

Adobe Commerce, previously known as Magento, is an open-source eCommerce platform designed for building and managing feature-rich online stores for both B2C and B2B businesses. The platform was acquired by Adobe in 2018 and is now part of their Experience Cloud suite of products.

Who is Adobe Commerce best for?

Adobe Commerce is best for medium to large businesses with complex product offerings and high-volume sales.

Adobe Commerce key features

Adobe Commerce enables sales representatives and customer support agents to log into customer accounts and create orders on their behalf. The platform also lets you give custom product recommendations to your customers based on their browsing and purchase history.

Adobe Commerce plans and pricing

The cost for Adobe Commerce plans range from approximately S$30,000 to S$162,000 annually, while transaction fees typically range from 2–4%.⁹

Adobe Commerce pros and cons

Pros

• Highly customisable and flexible

• Easy inventory and order management

• Ability to deliver personalised shopping experiences

Cons

• High cost compared to other open-source options

• Complex store setup and maintenance process

Big Cartel

Big Cartel is an independent eCommerce platform made for artists and small businesses. Sellers can launch their online store on this platform for free and upgrade to paid plans as their business grows. Big Cartel also makes switching over from other marketplaces easy by letting you import your product listings straight from Etsy or Squarespace.

Who is Big Cartel best for?

Big Cartel is best for artists, creatives, craft makers, and first-time sellers with simple product offerings.

Big Cartel key features

Big Cartel offers basic eCommerce features such as inventory management, shipment tracking, and free templates. It integrates with payment gateways like PayPal and Stripe to enable businesses to offer multiple payment options to their customers.

Big Cartel plans and pricing

Big Cartel offers a free plan that includes up to five product listings, while paid plans range from S$15 to $30 per month.¹⁰ For businesses using Stripe, transaction fees start from 2.9% + S$0.30 for card payments. PayPal charges 2.99% + S$0.63 for most transactions.¹¹

Big Cartel pros and cons

Pros

• Plans starting at $0

• Easy to use

• Supports in-person checkout via Stripe

Cons

• Maximum of 500 product listings

• Relies on PayPal and Stripe for payment processing

• xLimited customisation and scalability

Shopee 

Shopee is a cross-border eCommerce marketplace in Southeast Asia, with a strong focus on mobile commerce. In Singapore, it's the most visited eCommerce platform with over 13 million visits per month.¹² The platform’s success is driven by strong logistics infrastructure, its user-friendly Shopee International Platform (SIP), and a focus on trending product categories. 

Who is Shopee best for?

Shopee is best for B2B and B2C sellers, including individual sellers, SMEs, and large retailers.

Shopee key features

The Shopee app makes it easy for sellers to manage their stores and update product listings on mobile devices. Sellers can also boost their store's credibility by joining Shopee Mall, a dedicated shopping space for authenticated and verified brands.

Shopee plans and pricing

Signing up and creating a store on Shopee is free of charge. However, there are fees associated with selling on the platform, including a commission fee of 7.63-11.99%, which are applicable to all sellers registered on Shopee for more than 120 days, and a transaction fee of 3.27%. There is an additional service fee of 3.27-5.45% for sellers who signed up for the Coins Cashback Programme.¹³

Shopee pros and cons

Pros

• User-friendly interface

• Optimised for mobile commerce

• Search, discovery, and display ad options

• Real-time audience engagement through Shopee Live’s streaming services

Cons

• High competition due to large number of sellers and products on the platform

• Limited market reach outside Southeast Asia

Carousell

Carousell is an established C2C and B2C marketplace for selling new and secondhand goods. The Singapore-based platform has operations across Southeast Asia with tens of millions of monthly active users.

Who is Carousell best for?

Carousell is best for individuals and shops selling new and pre-loved items at discounted prices.

Carousell key features

Carousell offers in-app messaging that allows buyers and sellers to communicate directly. It also has video listings, which enable sellers to upload engaging videos to capture the attention of potential buyers.

Carousell plans and pricing

With a free Carousell account, you can start selling at no cost with limited listing and basic access to the platform’s customer messaging feature. Sellers with a wider range of products can upgrade to one of Carousell's paid plans to unlock additional listings and message reply quotas.

Carousell offers four CarouBiz subscription plans, which includes exclusive premium features such as video listings, auto-reply options, business analytics, and more.¹⁴ The platform also provides paid advertising options starting at S$2.98 to promote your products.¹⁵

Carousell pros and cons

Pros

• Easy to set up

• No account registration fees and commissions

• Advertising options available

Cons

• Limited listing quotas for free account users

• Additional subscription fees required to access premium features like business insights

• No order fulfillment service included, sellers have to handle the logistics themselves

Amazon Singapore

Amazon is one of the world's biggest marketplaces with over 200 million Prime members and 300 million active customers globally. The platform sells everything from electronics, books, toys, clothing, and more.

Who is Amazon best for?

Amazon Singapore is best for businesses looking to reach a wide global audience.

Amazon key features

Amazon helps businesses sell worldwide with their 16 global stores.¹⁶ On top of that, businesses can create sponsored product ads on Amazon to get featured in related search results and product pages.

Amazon plans and pricing

Amazon charges S$1 per unit sold for sellers using their Individual Plan and S$29.95 per month for those using their Professional Plan. Referral fees start from 6.5% per item sold and logistics fees apply when you ship your orders with FBA or Amazon Easy Ship (AES) services. Amazon also charges a cost-per-click fee when a customer clicks on your Amazon Ad.¹⁷

Amazon pros and cons

Pros

• Access to a large global audience

• Strong logistics network

• Option to outsource fulfillment to Amazon

• Integrations with thousands of third-party software including Airwallex

Cons

• High competition

• Limited access to customer data, which makes it difficult to build strong relationships with them

• Difficult to build a brand

Lazada

Lazada Group is one of Southeast Asia’s leading B2B and B2C eCommerce platforms, with presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. In 2016, Alibaba acquired a controlling stake of Lazada, helping to further the platform's reach and capabilities in the region.

Who is Lazada best for?

Lazada is best for individual and corporate sellers targeting customers in Southeast Asia.

Lazada key features

Sellers can increase traffic and sales with Lazada Sponsored Solutions, which offer both on-platform and off-platform advertising options, and their Customer Engagement Management, a messaging tool that allows sellers to send push notifications to customers.

Lazada plans and pricing

Lazada charges a 0-22.5% marketplace commission fee and 2.5–21% commission fee for LazMall sellers.¹⁸ Shipping fees start at S$2.03 per package shipped.¹⁹ On-platform marketing solutions such as discovery ads are charged on a cost-per-click basis, while off-platform solutions like affiliate links have a cost-per-sale pricing model.

Lazada pros and cons

Pros

• Available for both individual and corporate sellers

• Easy shipping and fulfillment options

• Opportunity to acquire new customers

Cons

• Potential price war with competitors

• Expensive commission fees

• Lack of brand control and ownership within a marketplace infrastructure

Accept payments and simplify cross-border transactions with Airwallex for eCommerce

As your eCommerce business grows, expanding into international markets is a natural next step – but it also brings new challenges around cross‑border payments, FX costs, and fraud. To scale sustainably, you need a global payment solution that improves checkout conversion, reduces fees, and simplifies operations.

With Airwallex, you can accept payments from 180+ countries via 160+ local payment methods, so customers can pay in the ways they already trust. Localised currencies and methods, combined with machine learning powered optimisation and smart 3DS, help lift authorisation rates, reduce false declines, and cut cart abandonment, while an integrated fraud engine and risk controls help you keep chargebacks and losses in check. 

You can also settle like‑for‑like in 20+ currencies, avoiding forced conversion back to SGD on every transaction and protecting your margins. As a bonus, Airwallex plugs easily into platforms like Shopify, WooCommerce, and Adobe Commerce (Magento) via plugins, hosted checkout, or Payment Links, so you can get up and running quickly. 

Beyond accepting payments, Airwallex gives you a multi‑currency account to receive and hold funds in 20+ currencies, then pay overseas suppliers and contractors directly using those balances—reducing double conversions, transfer fees, and settlement delays. 

Finally, because Airwallex is a full financial operations platform, you can also tap into high‑speed FX and transfers, multi‑currency corporate cards, expense management, bill pay, and embedded finance APIs, all built to work together. That means fewer fragmented tools, less manual work, and a single, modern infrastructure to support your global growth.

Frequently asked questions

Which eCommerce platform is best for beginners?

Shopify is often the best eCommerce platform for beginners because it combines an easy‑to‑use interface with powerful built‑in features and a large app ecosystem. More broadly, beginners tend to do well with hosted platforms that behave like an eCommerce website builder – they provide intuitive dashboards, ready‑made themes, and handle hosting, security, and updates for you, so you can focus on products and customers instead of code.

What are the best eCommerce platforms for small businesses?

Some of the best eCommerce platforms for small businesses are Shopify, WooCommerce, and Wix, because they balance ease of use with enough flexibility to grow as your sales increase. Shopify is strong if you want an all‑in‑one hosted solution, WooCommerce is ideal if you already use WordPress and want deep control, and Wix works well if you prioritise simple design tools and fast setup.

How do I start an eCommerce business?

Start by choosing a niche, validating demand, and deciding what you’ll sell; then select a platform, set up products, pricing, and shipping, and connect a payment gateway. For your website, you can either add a store section to your existing website or launch a standalone store. As you grow, layer on marketing channels and look for tools and workflows that help you simplify online selling across payments, inventory, and fulfilment.

Are there any government grants or subsidies available in Singapore for eCommerce businesses?

Yes, several grants and subsidies are available to provide financial assistance for eCommerce businesses, including:

• Enterprise Development Grant (EDG)²⁰: The EDG supports companies to start new projects that enhance their business capabilities, such as adopting automation solutions and developing innovative technology.

• Productivity Solutions Grant (PSG)²¹: The PSG supports businesses in adopting digital solutions and technologies to boost their productivity.

• Market Readiness Assistance (MRA) Grant²²: The MRA Grant helps businesses expand into overseas markets by providing financial support for activities such as running overseas marketing campaigns and participating in international trade fairs.

Can I use multiple eCommerce platforms simultaneously, and what are the pros and cons?

Yes, you have the flexibility to use multiple eCommerce platforms simultaneously. This approach lets you expand your online presence, diversify revenue streams, and test different strategies.

However, managing multiple platforms and keeping inventory synchronised across platforms can be complex. Furthermore, maintaining consistent pricing, branding, and customer experience across multiple platforms is challenging. You also have to make sure that listing your products on marketplaces doesn’t undermine or negatively impact your direct-to-consumer (D2C) sales through your own online store.

How do eCommerce platforms ensure the security of transactions and customer data?

Most eCommerce platforms have implemented robust security measures to prevent unauthorised access and ensure secure transactions. These include using encryption technology, implementing two-factor authentication, and regularly updating security protocols. 

Furthermore, platforms also adhere to strict compliance regulations such as PCI DSS to maintain the security of sensitive payment information. By using trusted payment gateway providers like Airwallex, businesses can further enhance the security of their transactions and protect their customer data.

Sources

1. https://www.oberlo.com/statistics/ecommerce-share-of-retail-sales

2. https://help.shopify.com/en/manual/payments/shopify-payments/local-payment-methods

3. https://help.shopify.com/en/manual/payments/shopify-payments/supported-countries

4. https://www.shopify.com/sg/pricing

5.  https://www.wix.com/plans

6. https://support.squarespace.com/hc/en-us/articles/206541017-What-payment-methods-can-I-accept-with-Squarespace-Commerce

7. https://www.squarespace.com/pricing

8. https://woocommerce.com/document/woopayments/fees-and-debits/fees/#singapore

9.  https://www.magestore.com/blog/adobe-commerce/

10.  https://www.bigcartel.com/product/pricing

11. https://www.bigcartel.com/resources/help/article/accept-payments-in-your-big-cartel-shop#stripe-transaction-fees

12.  https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/

13.  https://seller.shopee.sg/edu/courseDetail/133?lessonId=61

14. https://college.carousell.com/caroubiz/

15. https://college.carousell.com/bump/

16. https://sellercentral.amazon.com/help/hub/reference/external/G201468340

17.  https://sell.amazon.com.sg/singapore/

18. https://sellercenter.lazada.com.my/helpcenter/s/faq/knowledge?categoryId=1000027814&m_station=faq&questionId=1000148698, https://sellercenter.lazada.com.my/helpcenter/s/faq/knowledge?categoryId=1000027819&m_station=faq&questionId=1000148575

19. https://sellercenter.lazada.sg/helpcenter/s/faq/knowledge?categoryId=1000028231&language=en_US&m_station=BuyerHelp&questionId=1000145990

20.  https://www.enterprisesg.gov.sg/financial-support/enterprise-development-grant

21.  https://www.enterprisesg.gov.sg/financial-support/productivity-solutions-grant

22. https://www.enterprisesg.gov.sg/financial-support/market-readiness-assistance-grant

This publication does not constitute legal, tax, or professional advice from Airwallex nor substitute seeking such advice, and makes no express or implied representations / warranties / guarantees regarding content accuracy, completeness, or currency. If you would like to request an update, feel free to contact us at [[email protected]]. Airwallex (Singapore) Pte. Ltd. (201626561Z) is licensed as a Major Payment Institution and regulated by the Monetary Authority of Singapore.