10 Best eCommerce Platforms in Malaysia (2026)

Key takeaways:

• The top 10 eCommerce platforms in Malaysia include: Shopify, WooCommerce, BigCommerce, Wix, Squarespace, EasyStore, Shopline, Magento Open Source, PrestaShop, and Ecwid.

• For Malaysian merchants, support for FPX, local e-wallets, MYR pricing and multi-currency are just as important as themes, apps and other features.

• Airwallex plugs into major platforms like Shopify, WooCommerce and BigCommerce to offer FPX and 160+ local payment methods, multi-currency pricing and like‑for‑like settlement, so you can accept payments locally and globally without juggling multiple providers.

Choosing an eCommerce platform is one of the biggest decisions you’ll make for your online business. The right choice helps you launch quickly, keep costs under control, and scale without constant replatforming. The wrong one can lock you into rigid templates, high fees, and painful workarounds.

If you sell in Malaysia, there’s another layer to consider. Your platform needs to work with local payment methods like FPX, Touch ’n Go eWallet, GrabPay and Boost, support MYR, and still handle cross-border sales in multiple currencies.

This guide walks through 10 eCommerce platforms that work well for Malaysian merchants. We’ll compare how they handle pricing, payments, B2B and multi‑storefront needs, and where Airwallex fits in to help you accept local and global payments more efficiently.

How to evaluate eCommerce platforms in Malaysia

The best eCommerce platform for your business is the one that fits your needs, goals, and the way you sell. When comparing platforms, consider these key factors:

• Transaction fees: Charges per sale or monthly fees can add up fast, so check how they affect your margins.

• Payment methods: Ensure the platform supports FPX, popular digital wallets like GrabPay and Boost, and international credit cards.

• Multi-currency support: Display prices in MYR while accepting foreign currencies to reach international customers.

• Mobile experience: Your store should look and function perfectly on smartphones.

• Integrations: Check compatibility with accounting software, shipping providers, and marketing tools to simplify operations.

The 10 best eCommerce platforms in Malaysia

Here’s a quick overview of the 10 eCommerce platforms that work well for Malaysian businesses, with each platform catering to different needs:

The information in this table has been reviewed to be accurate as of 12 February 2026. Pricing is based on monthly subscription plans and may vary depending on features or add-ons.

1. Shopify: Best for fast-growing D2C brands

Shopify is a hosted platform that takes care of your store, hosting, and security automatically, so you can focus on selling.

Its standout feature is the app marketplace. Need subscription billing, advanced inventory management, or marketing tools? There’s an app for almost everything, making it easy to scale your store as your business grows.

Note that Shopify charges transaction fees unless you use Shopify Payments, which isn’t available in Malaysia¹¹. This means Malaysian sellers must use an external payment provider (e.g., FPX, digital wallets), and Shopify will take a percentage of each sale.

2. WooCommerce: Best for flexible, developer-friendly WordPress stores

WooCommerce is a free plugin that turns your WordPress site into an online store. You get full control over your store’s design, features, and data, which is ideal if you need custom functionality or specific integrations.

Keep in mind that while WooCommerce itself is free, you’ll still pay for hosting, SSL certificates, and any premium plugins. Transaction fees depend on the payment provider you connect (e.g., FPX, GrabPay, credit cards), and costs vary based on your chosen gateway.

3. BigCommerce: Best for B2B stores that need multi-store features

BigCommerce comes with advanced tools out of the box, including native support for B2B pricing, customer groups, and multi‑storefront management. This makes it a strong choice for Malaysian businesses selling both retail and wholesale.

For example, a KL-based fashion might use BigCommerce to run two storefronts from one platform: a B2C store targeting local consumers in Malaysia with retail pricing and FPX checkout options, and a B2B store targeting business customers in Southeast Asia with volume‑based pricing and payment terms.

With BigCommerce’s customer group and pricing tier features, the brand can:

• Show different prices to retail consumers versus wholesale buyers

• Set minimum order quantities and bulk discounts for businesses

• Manage inventory and fulfilment from a shared backend

• Configure regional storefronts with local currencies and tailored marketing

BigCommerce charges no transaction fees, which can save money as you scale. While plans start at US$29/month, higher tiers are needed to unlock advanced multi‑storefront features.

4. Wix: Best for non-technical SMBs

Wix uses drag-and-drop editing, letting you create professional-looking stores in hours without coding skills or hiring a developer. Hundreds of designer templates are available, and the platform handles hosting, security, and mobile optimisation automatically.

For Malaysian small businesses prioritising design and ease of use, Wix is appealing. Plans start at US$17/month, making it one of the more affordable options for startups and small enterprises.

The main trade-offs are limited customisation compared to open-source platforms and transaction fees on lower-tier plans, which you’ll need to factor into your overall costs.

5. Squarespace: Best for simple, good looking stores

Squarespace focuses on simplicity and design. It comes with polished templates and built-in eCommerce basics, so you can launch a good-looking store without touching any code. You can manage products, payments, inventory, and shipping from one dashboard, with blogging and email tools included if you want to support sales with content.

Malaysian businesses selling visual products like fashion, home decor, or handmade goods often choose Squarespace for its ease of use and clean layouts. Plans start at RM59/month, but you’ll need higher-tier plans to unlock full eCommerce features.

The main consideration is that Squarespace only offers native support for Stripe and PayPal, and you can't plug it into other gateways like FPX directly into its checkout¹². To accept local methods, you’ll have to use external checkout workarounds such as embedded buttons from another platform, but these are tricky to set up.

6. EasyStore: Best for local sellers wanting Malaysian support

EasyStore is a solid choice for merchants who have a predominantly Malaysian audience: it offers native support for local payment methods like FPX, GrabPay, and Boost, and integrates with regional logistics providers such as Pos Laju and J&T Express.

The platform also handles Malaysian tax and compliance requirements, giving small businesses peace of mind. Customer support is available in Bahasa Malaysia and English, which is a key advantage for local sellers who need guidance quickly.

Plans are on the higher side (starting at RM249 per month), which reflects the platform’s localised features and support. Another trade-off is a smaller app ecosystem and fewer international features, meaning businesses looking to scale beyond Southeast Asia may need additional tools or integrations.

7. Shopline: Best for SEA brands with regional ambitions

Shopline shares some similarities with EasyStore – it’s built for Southeast Asian businesses, supports local payment methods, and integrates with regional logistics providers. Like EasyStore, it handles Malaysian tax requirements and provides a streamlined way to sell online in the local market.

On top of that, Shopline offers multi-language support for up to eight languages, cross-border payment options, and integrations with popular marketplaces across Southeast Asia. This makes it ideal for Malaysian businesses aiming to sell not just domestically, but across the region.

8. Magento Open Source: Best for fully customised stores

Magento Open Source offers enterprise-level flexibility, letting you customise nearly every aspect of your online store. This makes it a strong choice for large Malaysian retailers with complex product catalogs, advanced inventory needs, or unique checkout requirements – for example, an electronics retailer managing multiple device models, bundles, and pre-order items across different warehouses.

Because it’s self-hosted and developer-driven, you’ll need technical expertise to set up and maintain your store. Hosting costs typically range from RM500–5,000+ per month, and implementation can take three to six months. Ongoing maintenance also requires dedicated resources, so plan for developer time and support costs.

The platform’s strength lies in unlimited customisation and full control over data, which isn’t possible with most hosted platforms. This flexibility makes Magento ideal for businesses that need highly tailored workflows or want to integrate deeply with other enterprise systems.

9. PrestaShop: Best for DIY stores on a budget

PrestaShop is an open-source eCommerce platform that’s free to download and use. This makes it a cost-effective option for Malaysian businesses that want to build a feature-rich store without paying monthly platform fees.

The platform sits between WooCommerce and Magento in terms of complexity. It offers more built-in eCommerce features than WooCommerce but isn’t as developer-heavy as Magento, making it suitable for merchants with some technical skills.

You’ll still need to pay for hosting, premium themes, and modules, and maintain the store yourself. Support comes mainly from the community and online forums, so you’ll have to be comfortable troubleshooting issues or hiring a developer when needed.

10. Ecwid: Best for adding a store to an existing website

Ecwid lets you add an online store to your existing website, social media page, or marketplace, so Malaysian businesses don’t need to rebuild their site to start selling. It works as a simple widget or embed, making setup quick and straightforward.

This makes Ecwid a good fit for merchants with an established website or strong social media following who want to start accepting orders without launching a full eCommerce store.

Customisation is more limited compared to full platforms like Shopify or WooCommerce, so it’s better suited as a supplementary sales channel rather than your main storefront.

Choosing the right eCommerce platform for your business

Different business models require different platform features. A direct-to-consumer fashion brand, for example, needs different tools than a wholesaler serving other businesses.

Here’s what platform to choose based on your business type:

• If you’re a startup or small business: Platforms like Wix, EasyStore, or Shopify’s basic plan are easy to use and affordable, letting you test products without a big upfront investment.

• If you handle high-volume or complex operations: Established businesses processing thousands of orders monthly benefit from BigCommerce, Magento, or Shopify Plus. These platforms can manage advanced workflows, inventory, and large transaction volumes.

• If you’re a wholesale or B2B business: BigCommerce and Magento offer strong native B2B features. Shopify supports B2B via apps, but it can be more expensive.

• If you sell cross-border: Companies selling outside Malaysia should choose platforms with multi-currency support. Shopify, BigCommerce, and Shopline handle international payments and currencies, making cross-border sales smoother.

How much you’ll really pay for your online store

Monthly subscription fees are just the starting point. Understanding your true costs helps you budget accurately and avoid surprises.

Subscription, apps, and lock-in

Platform costs go beyond the monthly subscription. While there are free plugins like WooCommerce, mid-tier plans on hosted platforms typically range from RM150 to RM1,500 per month.

Premium themes can add RM300–3,000 upfront, and apps often cost RM50 to 500 monthly. For example, a small Shopify store with under $100,000 GMV uses four apps on average¹³, which already adds RM200 to RM2,000 to your monthly expenses.

Payment processing and FX costs

Payment gateway fees impact profitability, especially for high-volume businesses. Credit card processing for Malaysian merchants typically adds up to 2–3% per transaction¹⁴. International payments often incur FX markups, reducing the ringgit you receive from overseas sales.

Airwallex helps Malaysian businesses cut costs through like-for-like settlement. When customers pay in their local currency, you receive the same currency without forced conversions.

For example, if you receive USD from US customers, you can hold the funds to pay for your ad spend or US-based subscriptions, or convert them to MYR later when exchange rates are favourable.

Payments, multi-currency, and checkout for Malaysia

Malaysian shoppers abandon carts when their preferred payment method isn't available. Offering the right payment methods increases sales.

Local and global payment methods

Malaysian customers expect multiple payment options at checkout, including:

• FPX: Pay directly from a bank account

• Digital wallets: Touch 'n Go eWallet, GrabPay, and Boost

• International cards: Visa, Mastercard, Amex

• Alternative methods: PayPal, Apple Pay, Google Pay

Multi-currency pricing and like-for-like settlement

Showing prices in local currencies increases transparency and reduces cart abandonment. Most platforms can display multi-currency, but few handle like-for-like settlement. Airwallex lets you receive the exact currency your customer paid in and convert when it’s most advantageous.

Fraud control and acceptance optimisation

Fraud hurts revenue and reputation. Modern platforms like Airwallex use machine learning to detect suspicious orders while allowing legitimate payments. Smart retry logic reduces failed transactions, recovering revenue without extra marketing costs.

How to set up your eCommerce store in Malaysia

Ready to start selling? Here’s a five-step launch plan that'll help you get your eCommerce store up and running:

Step 1: Platform setup

Register your domain and connect it to your chosen platform. Configure basic settings like currency, language, and tax rules. Most platforms offer setup wizards that guide you through essential configurations in one to two hours.

Step 2: Payment integration

Connect payment gateways that support Malaysian methods. Test transactions in sandbox mode before going live. Verify that FPX, cards, and digital wallets all process correctly. This usually takes two to four hours, including testing.

Step 3: Product catalogue

Upload product images, write descriptions, and set pricing. Organise products into logical categories. If you have a large inventory, use bulk import tools to speed up the process.

Step 4: Shipping configuration

Set up shipping zones, rates, and methods. Integrate with local couriers like Pos Laju, J&T Express, or DHL. Configure international shipping if you're selling beyond Malaysia. Allow three to five hours for basic setup.

Step 5: Testing and launch

Place test orders to test the full customer journey, including email notifications, payments, and order management. Fix any issues before going live. Allocate one to two days for thorough testing.

Improve your checkout and payments with Airwallex

Airwallex integrates with popular platforms to help Malaysian businesses accept local and international payments, manage multiple currencies, and reduce FX costs.

Shopify and WooCommerce

For Shopify, WooCommerce, and other eCommerce platforms, Airwallex offers payment plugins that connect directly to your checkout. This lets customers pay with cards and a wide range of local payment methods and wallets, with card payments embedded on your store and selected local methods handled via a secure Airwallex‑hosted page.

BigCommerce

BigCommerce merchants can connect Airwallex via the payment gateway API, unlocking advanced capabilities like smart routing and network tokenisation. This works especially well for higher-volume businesses that need more robust payment infrastructure.

Custom builds

If you’re running a bespoke site, Airwallex’s Payments API lets your developers create a fully customised checkout experience, while Airwallex handles payments, FX, and compliance behind the scenes.

Frequently asked questions (FAQs)

Can I accept Malaysian payment methods like FPX without a local business entity?

Many payment providers require local business registration to access Malaysian payment methods. But some global solutions, including Airwallex, let international businesses accept Malaysian payments without local incorporation. You'll need to verify your business identity and provide documentation, but you can start accepting ringgit payments whilst operating from overseas.

Which platforms let me receive payments in the same currency customers pay in?

Most major platforms display prices in multiple currencies through apps or plugins. But traditional payment processors force currency conversion at checkout, adding hidden fees. Airwallex enables like-for-like settlement across Shopify, BigCommerce, and WooCommerce, letting you receive payments in the customer's currency without forced conversions. You decide when to convert currencies at interbank rates.

Should I sell on Shopee and Lazada as well as my own store?

A multi-channel approach often works best for Malaysian businesses. Use marketplaces like Shopee and Lazada for customer discovery and volume, whilst building your own store for brand control and better margins. Your own store lets you collect customer data, avoid marketplace commission fees, and create a branded experience. Many successful businesses generate most revenue through their own store after establishing marketplace presence.

How do I handle Malaysian SST and international tax compliance?

Malaysian Sales and Service Tax compliance varies by platform. Shopify, BigCommerce, and WooCommerce support SST through built-in settings or apps. You'll need to configure tax rates manually or use tax automation services. For cross-border sales, most platforms can calculate destination-based taxes, but you're responsible for understanding and complying with tax laws in countries where you sell.

How quickly can I launch an eCommerce store in Malaysia?

Timeline depends on platform complexity and your preparation. Simple stores on Wix or Shopify can launch in three to seven days if you have products, images, and content ready. WooCommerce or BigCommerce stores typically take two to four weeks including design customisation and testing. Complex Magento builds require three to six months for development, testing, and optimisation. Factor in additional time for payment gateway approval and any custom development work.

Sources:

1. https://www.shopify.com/my/pricing

2. https://woocommerce.com/

3. https://www.bigcommerce.com/essentials/pricing/

4. https://www.wix.com/plans

5. https://www.squarespace.com/pricing

6. https://www.easystore.co/en-my/pricing

7. https://www.shopline.my/about-pricing 

8. https://www.magento-opensource.com/

9. https://prestashop.com/

10. https://www.ecwid.com/pricing

11. https://help.shopify.com/en/manual/payments/shopify-payments/supported-countries

12. https://sound-focus.squarespace.com/squarespace-solutions/can-i-integrate-a-third-party-payment-processor-with-squarespace

13. https://www.linkedin.com/posts/fabrizio-assabese_shopify-activity-7383774418839220225-iWKt

14. https://www.shopify.com/my/blog/credit-card-processing-fees

This publication does not constitute legal, tax, or professional advice from Airwallex nor substitute seeking such advice, and makes no express or implied representations / warranties / guarantees regarding content accuracy, completeness, or currency. If you would like to request an update, feel free to contact us at [[email protected]]. Airwallex (Malaysia) Sdn Bhd is licensed in Malaysia as a MSB Class B (remittance business only) licensee and is regulated by Bank Negara Malaysia (licence number 00318).