How Little Blossom scaled efficiently from Singapore to Asia with Airwallex’s all-in-one solution

By switching to Airwallex, Little Blossom found a complete suite of financial tools to centralise their operations and grow their retail business. Discover how Airwallex powers Little Blossom’s daily operations in Singapore and Southeast Asia.

Open an account for free
Little Blossom Logo

Moved from 3 providers

to an all-in-one financial platform

Cost savings

on SWIFT transfer and forex fees

Save hours

with streamlined accounting on employee expenses, bill payments and more

Little Blossom is a Singapore baby food brand that makes organic snacks and cereals. They keep things natural with no added salt, sugar, or preservatives.

Company size

10 - 50 employees


Singapore, Malaysia, Maldives, Brunei, Vietnam and Philippines


Retail and eCommerce

Airwallex Products Used

Payments & FX
Open an account for free

In 2019, Gillian Choo and Kwek Yi Jun left their stable jobs at Unilever to launch Little Blossom, a baby food retail company. 

Starting a new venture requires trial and error, and not just for product development. The Little Blossom team tried various banks and fintech providers as their business expanded from Singapore to Asia.

Gillian Choo


"When your business is growing quickly, you need reliable partners you can trust. Airwallex has been this, helping us scale efficiently from Singapore to Asia."

How did Little Blossom optimise for growth with Airwallex? 

1. Saved hours by streamlining accounting, employee expenses, and bill payments

2. Saved on SWIFT fees and forex fees for overseas transfers 

3. Reduced from 3 providers to an all-in-1 financial platform 

Challenge 1: Finding a solution that integrates seamlessly with Xero

Ever since Little Blossom started using Xero for their accounting, it's become a cornerstone of their bookkeeping and financial tracking. They knew they needed a fintech partner that could integrate with Xero, but finding a payments platform that could do so - while meeting all their financial needs - proved to be a challenge.

The team started out using separate providers for corporate cards, receiving customer payments, and sending international payments to suppliers. However, using these providers would mean manual bookkeeping and a fragmented view of their financial transactions, which can lead to human error. 

Solution: Airwallex’s accounting software integrations 

Airwallex’s integration with Xero transformed how they manage and reconcile their finances. All their expenses, customer payments, and invoices can easily be viewed within one dashboard. The ability to oversee their finances in real time allowed Little Blossom to maintain a clear financial picture with minimal effort. Airwallex's solution proved invaluable, offering them a level of efficiency and accuracy that perfectly complemented their growing needs.

Challenge 2: Paying multiple bills manually

At first, Little Blossom could pay bills in batches directly from Xero to their bank account. But when their bank stopped supporting this feature, they had to settle multiple bill payments one at a time, which ate into their productivity.  

Solution: Automated accounts payable with Airwallex Bill Pay

With Airwallex, Little Blossom unlocked a smarter way to handle multiple bill payments.  No more manual payment setups or worrying about due dates - they could automate the payment process for multiple bills and sync these transactions with Xero. This not only ensured that bills were paid promptly; expenses and bills paid through Airwallex were instantly synced to Xero for automatic reconciliation against the bank feed. 

Challenge 3: Manual processes for employee expense claims

Little Blossom’s lean team regularly handles expenses like business travel, Facebook ads and Shopify subscriptions. The cumbersome process of paying with their personal cards and submitting claims was a challenge, prompting them to seek a more empowering and streamlined solution for employee expenses. 

Solution: Airwallex’s Multi-currency Borderless Cards  

With the Airwallex Borderless Card, employee expenses stopped being a time-consuming task and became a streamlined process. The Little Blossom team could instantly issue virtual or physical cards for each employee and had a real-time view of all employee spend. 

Paying for Facebook ads in USD through the cards also became cost-effective, as Little Blossom had access to better FX rates and minimal transaction fees. They also enjoyed 1% unlimited cashback on payments with the Borderless Card. Every transaction, no matter the size, now contributes back to their bottom line, turning recurring expenses into opportunities for savings. 

On top of this, the ease of tracking expenses by employee and by category unlocked a new level of clarity. This feature not only simplifies financial monitoring; it also allows the Little Blossom team to make informed financial decisions and create a culture of responsible spending.

Gillian Choo


"With Airwallex, we can instantly issue employee cards and categorise international expenses for things like business travel or social media marketing. It's now easier than ever to manage our finances."

Challenge 4: Fees and forex risk when paying overseas suppliers in USD

Little Blossom’s overseas suppliers preferred getting paid in USD, an arrangement that exposed them to the unpredictable forex market. Fluctuating exchange rates and high transfer fees can chip away at a new business’s financial efficiency.

Solution: Airwallex’s market-leading FX rates and low-fee transfers 

By using Airwallex for their supplier payments, Little Blossom got access to friendly exchange rates, which minimised the impact of forex movements on their profits. The ability to instantly open a USD account allowed them to send, receive, and hold USD, without unnecessary conversion fees. 

As Little Blossom’s payout amounts grew, securing a fintech partner who could facilitate large transactions became critical. Airwallex emerged as the perfect ally. Their ability to handle high-value payouts, with transfer limits tailored to their needs, was exactly what Little Blossom needed to scale confidently.

Airwallex is also connected to local clearing systems in 110 countries, which results in faster and more cost-effective overseas payments. These solutions supported Little Blossom’s growth and helped them navigate the global market with confidence and control.

Why an all-in-one financial platform lets Little Blossom scale quickly

Expanding overseas means increased operational complexity, from managing multiple currencies to getting a full view of each market’s performance. As a rapidly growing SME which has expanded from Singapore to multiple countries in Asia, Little Blossom needed a fintech partner that could keep pace with their needs. 

Kwek Yi Jun


"Before Airwallex, we juggled between multiple providers for our corporate cards, and payments. It quickly became clear that we needed a better financial solution. Now, we enjoy the convenience of an integrated solution that's really helping us grow our retail business."

Ready to streamline your financial operations just like Little Blossom did? Airwallex is here to unlock efficiency, clarity, and cost savings for your business. Open an Airwallex account today, or call us for a demo.

"We've saved up to 60% of our time on accounting and expense reconciliation with Airwallex."
"In just a few months, we've already saved more than SGD$13,000 in unnecessary bank fees!"
"The Global Account allows us to easily complete the payroll for employees all over the world."

Hear what our customers say about Airwallex

Airwallex Testimony

“Singapore is a small market. Businesses who wish to make decent earnings have to export to other markets, at some point. Airwallex has accelerated our international expansion and enabled us to set up new overseas business accounts very easily.”

Emily Chu

Co-founder of Hey! Chips

Airwallex Testimony

"Airwallex is an innovative fintech platform with a first-class customer support team. They transformed the previously painful process of creating corporate cards and managing business accounts into something simple, convenient, and cost-effective. The onboarding was quick and smooth, the security features exceeded our expectations, and most importantly, it is really easy to use. Airwallex saves a lot of my team's time and the simplicity is genius."

Gavin Black

Interim CEO & Chief Financial Officer, PURE Group

Airwallex Testimony

“The new Expense Management system has been a real time saver for us in relation to the administration of our benefits program. Team members can upload receipts as they shop and we are able to clear our reconciliations much faster this way.”

Tanya Karolia

Payroll & Benefits, Linktree

Airwallex Testimony

I’m so thankful that Airwallex exists! Airwallex allows me to exchange currencies at really great rates, and the interface is very modern and easy to use compared to my bank. We save so much money with Airwallex! In just a few months, we've already saved more than SGD$13,000 in unnecessary fees!

Jennifer Chong

CEO, Linjer

Airwallex Testimony

"Airwallex has been a wonderful partner, supporting our FX needs with its highly digital, friendly user interface and responsive account managers.

Martin Tang

Co-Founder & CFO, Genesis

Airwallex Testimony

"Airwallex has been a game changer for all our banking needs. As a fast-growing startup, we need a scalable yet cost-efficient batch payment solution to pay our employees and vendors both inside and outside Hong Kong. Airwallex helps us save money on every bank transfer with their near-zero transaction fee and market-beating FX rates. We also use Airwallex’s multi-currency Visa cards for business travel expenses and SaaS subscriptions to avoid hidden bank fees that would otherwise have been difficult to spot. Would highly recommend other startups to get started with Airwallex!"

Henson Tsai

Founder, SleekFlow

Airwallex Testimony

"Airwallex's global payment solutions help us to save costs on international transaction fees & FX, fostering our mission to increase access to healthy period care that's better for our bodies and the planet."

Becks Bradley

Marketing and Development Director, LUÜNA naturals

Airwallex Testimony

"Airwallex has been great for our team - it makes payments and transfers so much easier, and has saved us significant amounts of time compared to what we were doing before with HSBC. Airwallex's platform is easy to use and very intuitive. Airwallex virtual card has solved most of our painpoints with sharing corporate card numbers and credit card limits. The best part is being able to save money on all our monthly bank transfers, and we've already saved thousands of dollars by using Airwallex. Airwallex's support has also been highly responsive to troubleshoot any issues in a timely manner."

Sarah Chang

Co-founder & COO, Forkast.News

Contact our specialist team

We're happy to answer questions and get you acquainted with Airwallex.

Empowering businesses to grow globally.

Open an account for free