Gaming payment gateways: Collect payments outside apps directly with Airwallex

A policy shift in the US is opening up new payment opportunities, helping game publishers increase revenue.

A recent legal ruling in the US has changed how mobile app platforms must treat payment flows. Developers can now direct users to complete payments via external websites without being required to use the native in-app purchase systems – and without being subject to commission fees for those transactions.

This change allows game publishers to offer jump buttons or links from their mobile app to their gaming payment gateway on their official website or top-up centre, where gamers can pay directly using payment providers like Airwallex. This means publishers can keep more from each sale and access their funds faster, improving cash flow.

How Airwallex can help you increase revenue and grow your business faster with the new policy changes

Keep more of what you earn with direct website payments

Traditional in-app gaming payment gateways usually require a commission of about 30%. In contrast, direct payment solutions on websites allow you to retain a higher portion of your revenue. With Airwallex, you can easily enable payment systems on your website, ensuring safe and smooth payments while maximising the revenue potential of your games.

Save on FX fees by settling payments in the same currencies you receive them in

Airwallex supports like-for-like settlement in 14+ currencies globally with its Global Accounts. For example, a Singaporean publisher can accept EUR payments from European gamers and settle them in EUR. With this feature, you avoid unnecessary foreign exchange (FX) costs, reduce operational complexity, and protect your margins.

Increase your reach by providing familiar ways to pay with 160+ local payment methods

Airwallex supports 160+ local payment methods, which can help you attract global gamers and increase checkout conversion rates. Gamers from around the world can access convenient, localised, and flexible ways to pay, including popular buy now, pay later (BNPL) options like Klarna and AfterPay. Airwallex also provides automatic multi-currency conversions, so you can display prices in currencies that match the preferences in each of the markets you sell to.

Receive funds faster and grow your business at speed

In the past, game publishers had to wait up to 45 days to receive payment.¹ With Airwallex, you can receive multi-currency funds in just a few days directly into your Airwallex account, so you can reinvest the funds back into your business sooner.

With faster access to funds, you can use them immediately for in-game activities, marketing promotions, or new content releases, expanding your user base more efficiently and increasing gamer engagement. From international transfers and supplier payouts to issuing branded cards for team expenses or user rewards, Airwallex lets you manage incoming funds and outgoing payouts within a single global wallet as part of its Business Accounts.

Our integrations are built for game developers

Whether you’re a publisher of an indie game or an AAA blockbuster, we can provide you with solutions to suit your specific needs and technical capabilities. Our integrations range from no-code to fully-customisable API solutions to help you build the best direct payment functionality according to your needs.

Our payment integration solutions include:

• Low-code hosted payment pages

• Plug-and-play checkout components

• No-code payment links

• Fully-customisable native APIs

Read more about our payment integration solutions. 

Pay zero app store commissions and collect payments directly with Airwallex

The recent US ruling has opened doors for gaming publishers to take control of their payment flows. By collecting payments directly with Airwallex, you won’t have to pay app store commission fees, increasing your revenues and accelerating growth.

Our platform offers you gaming payment gateway solutions designed to meet the needs of your business. Whether you’re looking for ready-to-use tools or fully customised payment integrations, we’ve got you covered. Streamline global payment processes while delivering the best possible checkout experience to your gamers, no matter how they like to pay.

¹ https://developer.apple.com/help/app-store-connect/getting-paid/overview-of-receiving-payments/