Tools to support checkout conversion optimisation to boost sales

Key Takeaways

• Streamlining the checkout process can significantly reduce cart abandonment rates with tools like Funnelish and Checkout Champ designed to optimise conversions.

• Checkout optimisation tools simplify the purchase process by making it faster, clearer, more local, and less frustrating for customers.

• Integrating checkout conversion tools with Airwallex for payments further boosts checkout rates by providing customers with a wide range of payment options and currency support.

Despite the best efforts to drive traffic and engage customers, many businesses find themselves facing a significant challenge: a substantial portion of their shoppers add items to their carts but fail to complete the purchase. Few things are as disheartening for online retailers as watching these potential sales slip away. The average cart abandonment rate exceeds 70%. This means that seven out of ten potential sales are lost due to issues in the checkout process. This can have a huge impact on revenue and overall business performance.

While it’s a daunting statistic, there is a silver lining. Tools like Funnelish and Checkout Champ are purpose-built for conversion optimisation. They offer features specifically designed to simplify the checkout experience and guide customers smoothly from cart to purchase, ultimately improving the conversion rate.

In this article, you’ll discover tools and techniques to streamline your checkout process, minimise friction points, and convert more visitors into paying customers. We’ll cover everything from simplifying form fields to integrating seamless payment solutions, addressing common pain points of your customers, to help you boost sales.

Understanding checkout optimisation tools

Checkout optimisation tools simplify the purchase process by making it faster, clearer, more local, and less frustrating – ultimately improving conversion rates and customer satisfaction.

How checkout optimisation tools simplify the checkout process

The main reason checkout optimisation tools are effective is that they simplify the buying cycle. By streamlining the checkout process, it’s easier for customers to complete their purchase, and often results in higher average order values (AOV).

One of the main hurdles in the checkout process is the presence of too many form fields, which can complicate the experience for customers. By offering features like autofill, one-click checkout, and guest checkout options, checkout optimisation tools reduce the need for manual input and speeds up the transaction. 

They’re often designed to be mobile-responsive, ensuring the checkout flow works smoothly across devices for on-the-go shoppers. Real-time error validation, progress indicators, and clean, minimalist designs minimise distractions and errors, guiding users through the process without overwhelming them. No more frustration from form resubmissions or unclear next steps.

Personalisation also plays a big role in how these tools improve conversion, and AOV, offering upsells specific to visitor preferences or purchase history. Optimisation tools detect the shoppers currency and language, offering region-specific payment methods, and dynamically updating shipping options based on location. Flexible payment options such as buy now, pay later can also be integrated to cater to different customer needs. This flexibility can be a deciding factor for many shoppers, encouraging them to complete their purchases.

Behind the scenes, these tools integrate with payment gateways, fraud detection systems, ERP platforms, and inventory management systems. Data and testing capabilities let businesses A/B test checkout flows, monitor drop-off points, and trigger abandoned cart recovery messages.

Combined, these features help reduce cart abandonment, boost conversion rates, and create a smoother checkout experience for customers.

How Checkout Champ and Funnelish help support checkout optimisation

Checkout Champ offers a high-performance checkout experience designed for fast-growing eCommerce and subscription businesses. Key features include ultra-fast 1-second page load times, 1-click upsells and downsells, advanced subscription management, global multi-currency support, and deep integrations with CRMs, payment gateways, and fulfilment providers. Its customised checkout flows and built-in A/B testing make it ideal for optimising conversions at scale.

Funnelish is built for funnel-based sellers looking to improve checkout performance with minimal setup. It offers drag-and-drop funnel building, seamless payment gateway integration, mobile-optimised pages, post-purchase upsells, marketing automation features, and split testing. It provides a user-friendly and cost-effective way to boost conversions through focused, streamlined checkout flows.

Supporting global growth with payment optimisation

Once you’ve optimised your checkout process for conversions, the next step is to ensure that your payment processing is equally efficient. Payments can become a bottleneck, contributing to cart abandonment rates due to:

• Lack of local payment methods or preferred options

• Pricing is displayed in foreign currencies with limited multi-currency support

• Lack of trust signals during the purchase process

For you, inefficient payment processes can result in high FX fees, delayed fund settlements, the need for manual reconciliation, and time wasted juggling multiple providers across regions.

How Airwallex payments supports conversion optimisation

Airwallex integrates with both Checkout Champ and Funnelish to offer fast and secure payment processing solutions that increase transaction success rates. Using Airwallex as your payment gateway lets you price in local currency and allow customers pay with their preferred payment methods. 

Providing multiple payment options can significantly decrease cart abandonment rates and enhance your brand’s customer-centric image. 77% of consumers are likely to abandon their cart if preferred payment methods are unavailable. Popular payment options include digital wallets like Apple Pay and buy now, pay later options like Klarna, and local payment methods which differ by region.

Offering buy now, pay later options can attract customers seeking financial flexibility. These payment methods can significantly increase purchasing power, AOV, and reduce financial anxiety for consumers. In a recent cross-border payments report, it was found that 59% of Gen Z and Millennials would shop elsewhere if buy now, pay later options weren’t available on the checkout page. Integrating checkout conversion tools Checkout Champ and Funnelish with Airwallex as your payment gateway gives you access to the widest local payment method coverage, including Klarna for global shoppers.

You’ll benefit from Airwallex’s ML-powered optimisation engine, 3DS logic, and local acquiring to improve payment acceptance rates, and reduce chargebacks with built-in fraud detection.

Choosing the right checkout optimisation tool for your business

Choosing the right checkout optimisation tool for your business depends on your specific needs and goals. Funnelish is an excellent fit if you’re focused on Shopify or WooCommerce and want flexible funnels with built-in fulfilment tools. It lets you customise the customer journey and optimise conversions effectively. Checkout Champ is ideal if you’re scaling quickly, want lightning-fast performance, and need deeper CRM and integration support. Both tools support cross-border growth and can integrate with payment tools like Airwallex to provide a seamless checkout experience for your customers.

Optimising your checkout process for scalable growth

Your checkout process is one of the most important elements of your eCommerce experience. Using tools like Funnelish or Checkout Champ can help you boost conversions and scale faster. These tools, combined with a payment solution like Airwallex, ensure that your business can grow across borders and provide a seamless checkout experience for customers worldwide.

By optimising the entire checkout process, from form fields to payment methods, you enhance the user experience and increase the checkout completion rate.

Frequently Asked Questions

Why is checkout optimisation important for eCommerce sites?

Checkout optimisation is vital for reducing cart abandonment and improving conversion rates, ultimately leading to increased sales for eCommerce sites. A streamlined checkout process encourages customers to complete their purchases.

What are some common checkout optimisation tools?

Funnelish and Checkout Champ are effective checkout tools that improve site speed, facilitate sales funnel creation, and support global fulfilment. Using these tools can significantly improve your checkout process and increase conversions.

How can offering multiple payment options benefit my eCommerce site?

Shoppers expect flexibility at checkout. They have wide-ranging payment preferences that can differ by country, culture, generation, and even device type. For example, Gen Z may favour digital wallets and Buy Now, Pay Later (BNPL) options, while Baby Boomers often trust credit cards or bank transfers. If you only offer traditional card payments, you risk excluding large segments of your potential market, with customers much less likely to complete the transaction.

Airwallex’s integration with Funnelish and Checkout Champ provides the widest local payment method coverage of payment gateway partners.

How do I choose the right checkout optimisation tool for my business?

To choose the right checkout optimisation tool for your business, assess your specific needs; Funnelish is great for Shopify and WooCommerce stores, while Checkout Champ offers fast performance and strong CRM integration. Prioritise tools that align with your operational requirements.

How can I track and measure the success of my checkout optimisation efforts?

Use analytics tools to track key metrics such as conversion rates, cart abandonment rates, and average order value. Conversion optimisation tools such as Checkout Champ and Funnelish have data analytics built in, allowing for split testing, and performance analysis. Regularly reviewing these metrics will help you identify areas for improvement and measure the impact of your optimisation efforts.