Mastering Checkout Champ: tactics to increase sales and optimise global payments

Key takeaways

• Checkout Champ helps maximise conversion with fast website load times, upsells, and custom checkout flows.

• You can reduce manual work and scale operations by integrating tools for fulfilment, automation, and website analytics.

• Airwallex gives your global payments a performance boost, helping you collect, convert, and manage money efficiently across borders. The integration with Checkout Champ helps further optimise your checkout flow to drive more sales.

You’ve already done the hard part. Your checkout experience is fast, intuitive, and built to convert. With Checkout Champ in place, you’ve laid the groundwork for a high-performing sales funnel.

Now it’s time to build on that success. As you grow, you’ll need systems that reduce manual work, support international sales, and help you move faster across markets. That includes smart upsells, fulfilment integrations, and more flexible payment options.

In this guide, we’ll cover practical tactics to help you get more out of Checkout Champ. You’ll also see how the right integrations can simplify operations, increase sales, and unlock the next stage of global growth.

Tips for getting the most out of Checkout Champ

Once you’ve installed Checkout Champ, you’ve already removed some of the biggest blockers to growth. Now you can go further by using its built-in tools to improve conversion, reduce drop-off, and grow average order value and repeat business without extra apps or guesswork. Here are some more ways you can optimise your use of Checkout Champ.

🟣 Optimise with 4-way split testing

With native A/B testing, you can test up to four variations at once. That means you can trial different headlines, layouts, images, upsells, or offers in parallel and see which version wins.

For example, try running a product page with no offer alongside three alternatives: one with a 10% discount, one with free shipping, and one with a gift-with-purchase. The platform tracks your average order value (AOV) and lifetime value (LTV) by page variant, so you can make fast, informed changes. It only takes one click to set up and start driving increased sales.

🟣 Make mobile checkout faster and easier

With full control over the mobile checkout experience, you can build fast-loading, mobile-friendly pages using a drag-and-drop editor. Add express checkout options like Apple Pay or Google Pay mobile wallets for one-click checkout, reducing steps and improving the overall buying flow.

These features help reduce friction for mobile phone shoppers and give you more flexibility to meet their expectations.

🟣 Grow your AOV with one-click upsells

One-click upsells are one of the most powerful features. You can offer follow-up products after the customer completes their purchase. Because their payment information is already captured, there’s no need to fill out another form or re-enter details. It really is just one click.

You might offer a premium version, a travel-sized add-on, or a bundled special deal. Merchants regularly see order values increase by $20–$40 or more by adding upsell sequences to their funnels. You can include multiple offers in a single flow and run tests to see which ones convert best.

A real-world example Imagine you sell premium skincare. A customer buys a moisturiser, then sees an offer for a matching serum at 20% off. One click adds it to their order. You follow with a second upsell for a travel-sized version or a subscription option. It all happens post-checkout, with no delays or extra steps. The buyer has the benefit of purchasing products of interest on promotion, and you grow revenue without changing your ad budget.

Checkout Champ makes this kind of setup simple. No plugins, no load time penalties, and no coding needed.

Automating your fulfilment and backend operations

Manual tasks might be manageable when your store is small. But as your order volume grows, so does the risk of delays, stockouts, and missed handoffs between systems. These issues can be avoided by automating everything behind the scenes. You can connect fulfilment partners, sync inventory, and trigger marketing flows without relying on extra apps or spreadsheets.

🟣 Connect fulfilment in one place, not five

Instead of switching between tools to manage shipping, inventory, and recurring orders, you can handle everything in the one platform. It integrates with major fulfilment providers like ShipStation, ShipBob, and ShippingEasy, as well as Shopify, WooCommerce, BigCommerce and Magento. Your orders, product data, and tracking details stay synced automatically.

You can route orders to 3PLs in real time, generate shipping labels instantly, and display live shipping costs at checkout. If you’re dropshipping, you can connect directly to AliExpress or Alibaba, giving your customers accurate shipping options without manual input.

🟣 Stay ahead of inventory and fulfilment rules

Running out of stock damages trust. Overstocking damages business margins. With built-in inventory management, you can track SKU performance, set reorder points, and flag slow-moving products quickly.

You can also map fulfilment rules and shipping preferences to individual products or subscription plans. That means you won’t need to manually tag or reroute orders to the right vendor or warehouse.

🟣 Put marketing automation on autopilot

Checkout Champ doesn’t just speed up fulfilment. It helps you sell more effectively. The platform tracks customer behaviour from the first keystroke, even before a form is submitted. You get deeper insights into what customers are searching for, abandoning, or considering.

With over 500 marketing integrations, you can then trigger personalised flows based on this data. For example, if someone begins typing in details for a skincare bundle but exits before checkout, you can send a targeted email that picks up where they left off. This encourages potential customers back to your site in a cost-effective way.

A real-world example If you sell custom apparel and launch a limited collection, you can automatically route orders to the nearest fulfilment centre to ensure fast delivery and a great customer experience. Automate push tracking updates to customers, and trigger a follow-up campaign based on their order contents to drive repeat business.

How payments are a growth driver in eCommerce sales

Your checkout might look sharp, but if your payment options feel limited or your pricing looks unfamiliar, customers will hesitate. Payments are not just the final step in your funnel. They affect trust, conversion and margin. When done right, they can become a key driver of growth.

🟣 Offer payment methods your customers actually use

Not every buyer wants to use a credit card. Some prefer PayPal, others rely on digital wallets or local payment methods. If their preferred option isn’t available, many won’t complete the purchase.

In our recent Cross-border payments report, 94% of global shoppers said they want to pay using their preferred method. With Checkout Champ connected to Airwallex, you can support 160+ local payment methods across 180+ countries. That means fewer abandoned carts and higher conversion rates, especially when selling internationally.

🟣 Display prices in local currencies, reduce checkout drop-off

Customers don’t want to guess what they’re paying. If prices appear in a foreign currency, they may worry about extra charges or conversion rates.

The same report found that 93% of shoppers expect to see local currency at checkout. Airwallex makes that possible. You can display prices in 130+ currencies, accepting payment into a multi-currency business account Wallet, while Checkout Champ manages the rest of the checkout experience.

🟣 Power your subscriptions with smarter billing

If your store offers memberships, repeat deliveries, or digital subscriptions, you need payment tools that can handle recurring charges. Every failed renewal adds churn, support tickets, and lost revenue.

Checkout Champ supports full subscription flows, including rebills to current customers, upgrades and multi-tiered plans. By connecting with Airwallex, you can reduce payment failures through features like smart retry logic, flexible billing cycles, and subscription billing. It helps keep your revenue stable and your customers engaged.

🟣 Protect every payment, build long-term trust

A slow or unsecure payment experience can break trust in seconds. With Checkout Champ and Airwallex, you get built-in security that doesn’t add friction.

Airwallex uses 3D Secure (3DS) and adaptive fraud checks to scan every transaction in real time. That means fewer false declines, fewer chargebacks, and better payment success rates. Checkout Champ handles the customer-facing side, with branded confirmation pages and automated receipts to give every buyer a smooth finish.

Putting it all together to increase sales

Let’s say you run a fitness store selling resistance bands, workout plans, and nutrition bundles to customers in the US, UK, and Singapore. Using Airwallex as your payment gateway on Chekout Champ you can:

• Show local pricing in dollars, pounds, or Singapore dollars

• Accept payment through each country’s most-used payment methods

• Bill subscriptions monthly without adding manual work

• Settle funds in your chosen currency

• Reduce fraud and keep payment approval rates high

Together, these features create a payment experience that feels familiar to your customers and is efficient for your business.

Integrating Checkout Champ and Airwallex

High-performing funnels rely on more than just fast load speeds and smart upsells. The real results come when every part of the customer journey, from product selection to payment and fulfilment, works together smoothly. That’s exactly what happens when you connect Checkout Champ with Airwallex.

Setup takes just a few steps.

Once connected, you can accept 160+ local payment methods in 180+ countries. You can display pricing in 130+ currencies, settle funds like-for-like in 14+ currencies, cutting down on FX costs. You’ll also get real-time fraud protection and adaptive optimisation to keep approval rates high.

If you’re looking to scale faster, reduce complexity, and improve conversions across markets, this integration is a smart place to start. It gives you the flexibility to match your checkout to how people actually want to pay, and the tools to drive global expansion.

The best funnels do more than convert. They carry the customer from click to payment with confidence and ease. With Checkout Champ and Airwallex working together, you can build exactly that.

Frequently Asked Questions (FAQs)

What is Checkout Champ?

Checkout Champ is a high-performance checkout platform designed to help eCommerce stores acquire new customers, improve conversion rates, reduce cart abandonment, and grow AOV. It supports custom checkout flows, one-click upsells, split testing, and automation.

Can I use Checkout Champ with my existing store?

Yes. Checkout Champ is designed to bolt onto your existing Shopify, WooCommerce, BigCommerce or Magento site. You can keep your current setup while using Checkout Champ to enhance your checkout experience and backend operations.

Why connect Checkout Champ with Airwallex?

Connecting Checkout Champ with Airwallex allows you to accept 160+ local payment methods, display prices in 130+ currencies, and settle funds in your chosen currency. You also get access to adaptive fraud detection and higher approval rates for global payments, supporting increased sales.

How do I integrate Airwallex as a payment gateway in Checkout Champ?

Go to Gateway Integrations page in Checkout Champ and select the Airwallex tile. Enter your client ID and restricted API key, choose your 3DS and upsell token settings, and click Create Gateway. For hosted pages, no further steps are needed.