Maximise eCommerce sales with Funnelish: tips and best practices

Key takeaways

• Funnelish helps you build high-converting eCommerce website funnels, automate fulfilment, and increase average order value.

• You can go further by improving your checkout flow and UX, retargeting strategy, and payment setup to drive more conversions.

• Airwallex integrates with Funnelish, giving you the global payment tools to scale, supporting 130+ currencies, 160+ local payment methods, and real-time fraud prevention.

You’ve built your funnels. Sales are coming in. But you know there’s more room to grow.

Whether you’re dropshipping, running a niche Shopify eCommerce store, or selling globally, the right tweaks to your Funnelish setup can help you sell more. From checkout design to abandoned cart recovery, small changes can make a big difference to customer experience and your revenue.

This guide shows you how. You’ll learn advanced tips for using Funnelish more effectively, plus how to connect Airwallex payment tools to scale to new markets.

Advanced tips for getting the most out of Funnelish

Not only does Funnelish help you sell – it gives you the tools to convert faster, automate repeat tasks, and fine-tune the customer journey. But to really unlock its potential, you need to go beyond drag-and-drop funnels.

Here’s how to optimise your Funnelish setup for even better performance.

🟣 Optimise your site for user experience (UX)

Every extra second a page takes to load increases the risk of losing a sale. Funnelish is built for speed, but your funnel design still matters.

Keep your pages lightweight. Avoid long forms or unnecessary pop-ups that distract from the core offer, and always check that each step flows logically to the next. Test on mobile as much as desktop, ensuring buttons are optimised to be touch-friendly with large input fields.

🟣 Design a better checkout experience

Your checkout flow should feel intuitive. Reduce the number of steps required to complete a purchase, only asking customers for essential information in the process. Use upsell and one-time offer pages to increase order value without breaking the flow.

Funnelish supports dynamic upsells that appear after the initial purchase. Customers can add extra items with one click. According to recent industry data, post-purchase upselling leads to a 5.6% increase in average order value. For top-performing stores, it can account for as much as 12.7% of total revenue¹.

🟣 Automate your sales flows

Manual fulfilment slows you down. It can lead to cancelled orders and lost revenue. With Funnelish, you can automatically sync new orders to Shopify, ShipStation or Orderlytics. That means real-time inventory updates, faster shipping, and fewer errors.

Set up confirmation emails to go out the moment a purchase is complete. This builds trust and reduces support queries. Funnelish’s workflow automations also let you trigger emails, sync tags and track behaviour across your funnel, all without using extra tools. Use these behavioural triggers to send automated messages based on the customer’s actions.

🟣 Retarget visitors who didn’t convert

Not every visitor buys the first time. That’s why retargeting is essential. Funnelish lets you track purchase attempts, so you can recover abandoned carts with a timely email.

Send a message that feels personal. A subject line like “Having trouble checking out?” with a reminder of the items they were viewing or left in their cart is often enough to bring them back. If they still don’t convert, a personalised or time-sensitive discount code often works better than a generic promotion.

If you’re running paid ads, segment your audience by funnel stage and tailor your offer with stronger incentives or added social proof.

🟣 Track and segment your customers

Funnelish makes it easy to segment users based on their actions. For example:

• Leads who opt in can be added to a nurture flow

• First-time buyers can receive onboarding content

• Repeat customers can get loyalty perks or referral rewards

These segments help you market more effectively and follow up at the right moment. The more relevant your messaging, the more conversions you’ll see.

How payments impact checkout conversion rate

Your funnel could be perfectly designed, but if your payment experience feels clunky or restrictive, you’ll still lose sales. Preferred payment methods, currency compatibility, and checkout trust signals all play a part in whether a customer completes their purchase or drops out. Let’s take a closer look.

🟣 Reduce cart abandonment by offering plenty of payment options

One of the easiest ways to lift conversion rates is to give your customers more choice at checkout. Not everyone wants to use a credit card. Some prefer PayPal. Others rely on local payment methods or digital wallets. If they can’t find a method they trust, many will leave before completing the sale.

Funnelish supports multiple payment gateways, but pairing it with Airwallex lets you accept 160+ local payment methods across 180+ countries. That means more completed checkouts and fewer lost customers.

🟣 Let customers buy now and pay later

Buy now, pay Later (BNPL) is becoming one of the preferred payment methods, especially for younger shoppers and higher-ticket products. In our recent Cross-border payments report we found that 59% of Gen Z and Millennials would shop elsewhere if BNPL weren’t available as a payment method on the checkout page.

Funnelish integrates with Klarna, so you can offer payment in instalments or defer the total for 30 days. A customer buying a $200 item might only need $50 upfront. That reduces friction, boosts trust and can increase average order value by up to 40%².

🟣 Accept more currencies, convert more customers

Few things make a customer bounce faster than seeing an unexpected foreign currency at checkout. If your prices feel unfamiliar, shoppers may hesitate or abandon the cart altogether.

With Airwallex as your payment gateway, you can offer checkout in over 130+ currencies, and settle these currencies in your multi-currency Wallet. This keeps conversion rates high and foreign exchange costs low. When paired with Funnelish, you can also tailor checkout messaging to match each customer’s location.

🟣 Build trust in your checkout flow with better security features

Even the best-designed funnel won’t convert if customers feel unsure about payment security.

Airwallex uses advanced fraud protection to scan every transaction in real time and optimise payment success rates, while Funnelish lets you automate confirmation emails and ensure a polished final step. Together, they help you build credibility and reduce failed payments without creating friction.

Integrating Funnelish and Airwallex

Funnelish gives you the funnel power to convert. Airwallex gives you the payments infrastructure to scale. Together, they unlock a faster, more flexible checkout that’s built for global growth.

Connecting Airwallex to Funnelish takes minutes. Just head to the Funnelish Pay app, add a new payment method, and select Airwallex from the gateway dropdown. Once you follow the authentication steps, your customers can start buying in their preferred currency, using local payment options in over 180+ countries.

If your checkout has ever lost a sale to a failed payment, an unsupported card, or the wrong currency, this is how you fix it.

You’ve done the work to build high-performing funnels. Now it’s time to connect them to a payment stack that performs just as well.

Frequently asked questions

What is Funnelish and how does it work?

Funnelish is a funnel builder designed to optimise your eCommerce checkout process. Merchants can create tailored checkout experiences for online shoppers, improving conversion rates. It lets you create high-converting sales funnel pages that integrate with Shopify eCommerce sites, automate fulfilment and support multiple payment gateways.

How do I add Airwallex as a payment gateway in Funnelish?

You can connect Airwallex by going to your Funnelish Pay settings, selecting ‘Add new payment method’, and choosing Airwallex as the credit card gateway. Once connected, you can accept payments in 130+ currencies and allow customers to pay via credit cards, digital wallets such as Google Pay or Apple Pay, BNPL options, and 160+ local payment methods. You'll also have access to our advanced fraud protection tools, building trust while creating a seamless user experience at checkout.

Does Funnelish support buy now, pay later options like Klarna?

Yes. Funnelish integrates directly with Klarna, so you can offer BNPL at checkout, reducing cart abandonment and increasing conversion rates by 30–40%.

Why use Airwallex with Funnelish for international payments?

Airwallex gives you access to multiple payment options, including 160+ local payment methods. It also lets you collect payments in over 130+ currencies. This improves your checkout experience while reducing FX costs and boosting payment success rates.

Sources:

1. https://www.reconvert.io/blog/the-impact-of-post-purchase-upselling-2023

2. https://www.paymentsdive.com/spons/5-ways-buy-now-pay-later-can-boost-your-business/726131/