crockd-logo

Crockd takes its at-home pottery experiences global with Airwallex

Learn how Crockd expanded its at-home pottery experiences into AU, NZ, and the US within 6 months of launching with Airwallex.

Discover Airwallex
Crockd logo

$1,280*

saved each month on foreign currency transactions

4+ hours

saved each week from simplified processes

30%

faster issue resolution with proactive notifications

Crockd provides at-home pottery experiences specifically designed to help teams, families, and friends connect through meaningful conversation.

Industry

Retail

Company Size

10–20 employees

Location

Gold Coast, Australia

Airwallex Products Used

Global Accounts
Discover Airwallex

Introducing Crockd

In late 2019, Andrew Ford and Rosa-Clare Willis were deep in the fast-paced world of tech startups on Gold Coast, Australia. Burnt out and craving a way to unplug, they saw an opportunity to help people do the same – by bringing meaningful conversations back into everyday life through pottery. And so, Crockd was born.

Crockd creates at-home pottery experiences designed to spark real connections. Whether for teams, families, or friends, their kits provide a hands-on way to unwind, get creative, and engage in meaningful conversations.

What started as a local idea has now grown beyond Australia. Crockd is bringing its unique at-home pottery experiences to the United States and New Zealand, helping people worldwide slow down and reconnect – one creation at a time.

The challenge

Andrew and Rosa envisioned Crockd as a globally scalable brand from day one. However, to support thousands of international customers each month, they needed a financial system that could grow with them. They needed something seamless, cost-effective, and easy to integrate into their existing operations.

Finding the right business account was critical. Crockd needed a solution to handle cross-border transactions effortlessly while keeping fees low and processes simple. When they discovered Airwallex, they knew they had found the perfect fit – so much so that they signed up before even setting up their domestic bank account.

The solution

A scalable, frictionless system for global growth

Crockd needed a financial infrastructure that could scale as fast as the business. Within 24 hours of signing up with Airwallex, Andrew and Rosa had Australian and US accounts and multi-currency virtual cards to manage their SaaS expenses. With everything in one place, Crockd could now transact seamlessly across major currencies, eliminating the need for multiple banking providers.

Integrating Airwallex with Xero provided real-time cash flow visibility, allowing the team to make fast, data-driven decisions. They could monitor global cash flow hourly and receive proactive email notifications about payment issues – ensuring quick resolutions with suppliers and minimizing disruptions to the customer experience.

Andrew Ford and Rosa-Claire Willis

Founders of Crockd

“Airwallex has allowed us to get things done at ten times the speed it used to happen. It means we can spend more time on our brand, our website, and the customer experience. That’s what helped us to grow so much in a short span of time. These solutions just didn’t exist a few years ago.”

The results

Rapid expansion, time savings, and cost efficiency

With a scalable eCommerce tech stack, Crockd could launch in the US within three weeks of planning its expansion. Airwallex’s Global Accounts seamlessly integrate with PayPal, allowing them to collect and hold USD revenues without incurring costly conversion fees.

By transacting directly in USD, Crockd eliminated unnecessary currency conversions and saved over $2,000 monthly on supplier and SaaS expenses. Batch international payments further streamlined operations, cutting down 16 hours of manual work every month and freeing up valuable time for the team to focus on growth.

With Airwallex powering its global finances, Crockd is well-positioned to continue expanding into new markets and helping more people around the world unplug, connect, and create.

What users say about Airwallex

Airwallex Testimony

"Airwallex has been a game changer for all our banking needs. As a fast-growing startup, we need a scalable yet cost-efficient batch payment solution to pay our employees and vendors both inside and outside Hong Kong. Airwallex helps us save money on every bank transfer with their near-zero transaction fee and market-beating FX rates. We also use Airwallex’s multi-currency Visa cards for business travel expenses and SaaS subscriptions to avoid hidden bank fees that would otherwise have been difficult to spot. Would highly recommend other startups to get started with Airwallex!"

Henson Tsai

Founder, SleekFlow

Airwallex Testimony

"Airwallex has been great for our team - it makes payments and transfers so much easier, and has saved us significant amounts of time compared to what we were doing before with HSBC. Airwallex's platform is easy to use and very intuitive. Airwallex virtual card has solved most of our painpoints with sharing corporate card numbers and credit card limits. The best part is being able to save money on all our monthly bank transfers, and we've already saved thousands of dollars by using Airwallex. Airwallex's support has also been highly responsive to troubleshoot any issues in a timely manner."

Sarah Chang

Co-founder & COO, Forkast.News

Airwallex Testimony

“Airwallex provides us with flexibility and cost savings in dealing internationally. We used Airwallex to receive our recent global fundraising round and pay international suppliers and are saving at least 5% per dollar transferred versus the big banks.”

George van Dyck

Finance Manager, Zoomo

Airwallex Testimony

“Airwallex has been a game changer for us. I cannot recommend these guys enough. The forex services are super efficient and super competitive. The customer service is not gold-plated, it's solid gold. One of the best eCommerce services for merchants we have come across since PayPal hit the scene 20 years ago."

Murray Kester

CEO, Cosmetics Now – eCommerce

Airwallex Testimony

“Having all our global SaaS subscriptions in one place has streamlined our finance processes and enabled better tracking and control of expenses. It’s even better knowing that Airwallex isn’t hitting us with any international transaction fees.”

Warren Durling

Chief Operating Officer, Dovetail – Digital Agency

Airwallex Testimony

“Airwallex is our one-stop shop for all our banking needs, in one easy-to-use interface. Without Airwallex, we would not have been able to scale our business as fast as what we’ve been able to achieve.”

Andrew Ford and Rosa-Clare Willis

Co-founders, Crockd – eCommerce

Airwallex Testimony

“Airwallex saves us $40,000 annually in collections costs from our sales on Amazon, which is the majority of our sales in the U.S. market. It also allows us to ‘repurpose’ our international currencies. For example, if we sell in Europe we can pay European suppliers in Euros as well. There’s no need to ‘double convert."

Edward Agaba

Controller, Dalstrong

Watch a 3-minute Payment Links demo

Enter your details below to watch the demo:

We're not a bank, we're better.

Get started