What high‑performing travel companies get right about payments

Emma Beardmore
Senior Associate, Brand and Content - EMEA

Two travel brands can sell similar trips and spend the same on marketing, yet see radically different results. Often, the difference is how they think about payments.
1. Payments as a growth lever, not just a cost
Most travel businesses talk about payments in terms of fees and rates. High-performing brands talk about customer choice and global reach.
“The ones who get it right obsess over customer choice. They make sure their customers won’t leave the website by being competitive on payment options and currencies, not just price.”
Rebecca Mulcahy, Commercial Lead, EMEA, Airwallex
2. The fundamental shift in money movement
Many travel finance leaders built their careers in a world where domestic banks did the heavy lifting. In 2026, those assumptions are dead. High-performers recognise that traditional banking rails are too slow and expensive for global travel. They lean on fintech platforms that offer better FX, faster payouts, and simplified back-office reporting.
3. Integrated Spend Management: Closing the loop
High-performers understand that 'payments' aren't just what happens at checkout; it’s also how money leaves the business. By integrating modern spend management tools, they gain a 360-degree view of their cash flow. Whether it’s issuing corporate cards for team travel or automating SaaS renewals, these tools allow for real-time visibility and automated reconciliation. This ensures that while you're optimising conversion for guests, you aren't losing margin to unmanaged internal spend or manual expense processing.
4. Balancing the 'triangle of payments'
Most CFOs care about three things: conversion, cost, and fraud. The danger is treating these as levers you pull one at a time. Rebecca notes that high-performers track cost per successful booking, which accounts for all three factors in one metric. If you cut costs but fraud spikes, you haven't won. If you reduce fraud but hurt approval rates, you lose revenue.
5. The 'set and forget' trap
For many, payments are a project revisited every three years. For high-performers, they are a continuous improvement area. This means regularly reviewing:
Payment method mix by market
Failure reasons and error messages
Authorisation rates across different issuers
6. Mindset is as important as tooling
Ultimately, the biggest difference Rebecca sees is how leadership thinks. High-performing founders and CFOs believe payments can differentiate their brand. They see global complexity as something to be designed for, not endured. The companies that win will be those that offer localised, low-friction checkouts, use integrated spend management to maintain a tight operational grip, and treat payment data as a strategic asset rather than a reporting obligation.

Emma Beardmore
Senior Associate, Brand and Content - EMEA
Emma supports all things brand at Airwallex, bringing her love of travel and storytelling to the role. She enjoys writing about how Airwallex empowers businesses to expand seamlessly across borders.
Posted in:
Online payments

