Kat the Label joins forces with Airwallex
Discover how Kat The Label's exciting collaboration with Airwallex is set to revolutionise their financial success.
Saving $156,000 AUD every year
Big savings in foreign transactions
Truely borderless every-way
Embarked on a journey of endless opportunities with Borderless Cards
Exceptional top-tier assistance
Dedicated customer service that help you with an extra touch of excellence.
Kat The Label stands for a love of lace, for a love of design, style and details, but most importantly, for self-love. Kat the Label creates lingerie and is designed to help every woman elevate their everyday.
Lingerie brand Kat the Label is seamlessly going global with Airwallex
Founded in 2015 by Kate Nixon, Kat the Label is on a mission to elevate everyday lingerie for Australian women. After studying fashion design in Melbourne, Kate had been making bralettes at home in Byron Bay alongside her full-time job in production. After sourcing an offshore manufacturer, Kate decided to take the plunge into launching her own global lingerie brand, and Kat the Label was born.
Now loved by thousands of women all over the world and having been featured in publications like VOGUE, Broadsheet, Poosh and ELLE, we chatted with Kate about how Kat the Label’s partnership with Airwallex has helped her business become a global sensation.
Retaining USD for the US market
One of the most significant impacts that Kat the Label has experienced since using Airwallex is being able to save money on foreign transaction fees. With an Airwallex Global Account, they’re able to retain the USD they receive from their global customers and wholesalers in the US and use it to pay their suppliers in China.
“When we first launched, the US dollar was very strong and the Australian dollar was nothing in comparison. A lot of my suppliers in China only accepted payments in USD, so I was losing a lot of money doing foreign transactions. I was trying to figure out a way that I could retain the USD I was receiving,” says Kate.
“When we were using CommBank and TransferWise, I was constantly having to exchange the money back to AUD and then to USD to pay my suppliers. So not only was I losing money from the actual exchange, but there were so many fees associated with using these other services.”
By having Airwallex Global Accounts, Kat the Label are able to skip the costly foreign transaction fees and service fees that traditional banks and other services charge.
“Now that we’ve grown so much in the US market, I’d say we pay 95% of our suppliers with USD from our Airwallex Global Account. It’s just a simple one-step transaction - you don’t have to buy it and then transfer it to a third party.”
Easy integration with local markets
Using Airwallex has made it easy for Kat the Label to have a local presence in the countries they sell in, making it simple to set their business up with new wholesalers.
“We have a lot of wholesalers in the US now, like Revolve and Urban Outfitters. Having an account in the local currency with Airwallex has made it simple to set ourselves up as a vendor with these large companies,” says Kate.
“The US is quite behind Australia with their banking system, so being able to provide them with local payment details has made receiving our funds from sales so much easier.”
“Once we secure wholesalers, getting set up with them is so much easier with Airwallex. As an international business, being able to provide our wholesalers with a local banking entity means that they feel more comfortable selling our products - and we get paid quicker!”
Quicker transfers, better service
Kat the Label is able to pass on the benefits of using Airwallex to their customers, with quicker payments to suppliers meaning faster lead times on their products.
“Using the Airwallex Global Account to pay our suppliers and make other international financial transactions is so much more efficient than a traditional bank,” says Kate.
“When our factory receives their money in a timely way, they can shift our product more quickly, which essentially means our customers get their lingerie delivered to them faster. It’s a win-win.”
Seamless staff transactions with Borderless Cards
Kat the Label have been able to say goodbye to foreign transaction fees when travelling overseas by using Airwallex’s Borderless Cards. Employees are able to make purchases in multiple currencies from the balances held in the Global Accounts.
“It’s amazing to know that when my staff are in the US, they’re using the card to just pull money from our US Global Account, so we’re saving foreign transaction fees and ATM fees,” says Kate.
“They’re free to just go down the street and grab coffees for the team using company money, without having to go through a complicated and drawn-out approvals process. I can also pause or cancel the cards whenever I need to, and it makes reconciling at the end of the month much easier, as I know exactly who has purchased what using the Airwallex Expense Management.”
“We also connect the cards to all of our US-based subscriptions like Shopify and international paid advertising. That all comes through Airwallex now too, which again saves us that exchange rate.”
Looking to the future
Kat the Label has big plans to expand their wholesale merchandising into the UK market and believes Airwallex will play a vital role in further expansion.
“Don’t be afraid to take your business global if you have Airwallex on your side. Have your financial processes set up so everything is as streamlined and simple for your team as possible, and then you can dive right in.”
See how our customers are finding Airwallex
"Airwallex have been a fantastic partner for Olsam Group as we grow our eCommerce brands to new channels and new markets. Their easy to use interface and integrations have been a joy for our finance team to use as we scale."
"For ME + EM, expanding into international markets such as the US has been our focus - and with Airwallex, we were able to use their local USD Global Account to collect from our Paypal US account, thereby allowing us to save 3% on each transaction. The process of working with Airwallex has been seamless - our suppliers get paid quickly, we have a dedicated Relationship Manager who has been really patient, helpful and quick to respond. I am keen to use their cards to pay for our ad spend in the near future to save further on our USD invoices."
Finance Manager, ME + EM
"We've had such a fantastic experience switching to Airwallex. Previously we were using a traditional bank to make all of our international transactions and they'd constantly lock us out of the account everytime we made a transfer, resulting in hours and hours of lost time on hold. Airwallex is secure, makes it super quick and simple to make and receive international payments."
Managing Director, Perspective Pictures
“We used to pay Stripe between $5,000 and $10,000 a month in conversion fees because most of our customers pay in dollars. Now we funnel that money into our Airwallex US dollar account, we don’t have to pay commission. We’ve saved more than $100,000 so far this year”
Founder and CEO, Brandbassador
"We love Airwallex! It has considerably eased our invoicing and payments to contractors around the world. Sending and receiving money is much faster and cheaper than before."
Co-Founder, Mobile Transaction
“We are so glad that we have found Airwallex! There are no hidden charges, they are quick to respond to any queries and we had the smoothest transaction with amazing support from the team continually.”
Supply Chain Executive, Miss Patisserie
"Our water solutions company, Dropterra (go.dropterra.com) has partnered with Airwallex since inception and it has been the best banking and payment partner a company can think of. International transactions are easy, secure, and fast, the technology is incredible and their client service fantastic! We look forward to growing and deepening our relationship with Airwallex!"