The Definitive eCommerce International Expansion Guide

In this free 36-page guide, we unpack everything you need to know to accelerate your international expansion plans in 2021, without breaking the bank or stretching your team too thin.

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Drive predictable growth in 2021 with our new market entry playbook

Validate new markets with minimum viable launches
Localise your customer experience across regions
Build a global shipping and fulfilment system

Learn field-tested strategies for new market entry

We’ve interviewed dozens of eCommerce leaders from Shopify, Style Arcade, Vend and StudioHawk, as well as founders from direct-to-consumer brands like July Luggage and Crockd to distill how leaders should be thinking about international expansion in 2021.

The $4.9T global opportunity

Why selling internationally is now a non-negotiable for Australian, growth-orientated brands.

Tactics for new market validation that are low-cost and low-risk

Entering new markets doesn’t have to break the bank. Find out how Crockd were able to go from 0 revenue to 7-figures in less than 6 months through with minimum viable tests.

8-step localisation checklist

It should come as no surprise that localisation is critical to achieve scale in new markets. Discover the 8 critical areas of your business that require localisation in new markets and build a strong customer experience across all business areas.

About Airwallex

The global business account built for eCommerce brands

Fast-growing eCommerce companies use Airwallex to grow without borders, improve their margins and streamline their finances.

Collect payments from overseas customers

Seamlessly collect funds from popular eCommerce platforms like PayPal, Shopify, Stripe, eBay, Klarna, Afterpay and more.

Save up to 3% on non-AUD expenses

Save on non-AUD expenses like Shopify, Klaviyo, Alibaba and overseas logistics providers with zero international fee debit cards.

Avoid double conversion fees

Collect and hold in 11+ currencies and make payments directly from your international balances to eliminate unnecessary FX conversions.

Download our definitive guide to international expansion

Download the report


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