Global gaming leader PUBG MOBILE levels up payout experience

Known for its intense battle royale gameplay and ever-expanding universe, PUBG MOBILE engages players worldwide with its innovative features and seasonal events. PUBG MOBILE has recently launched Next Star Creator Program to reward creators and continue to foster a vibrant community.

As PUBG MOBILE operates in over 200 countries, it must navigate the complexities of cross-border payments, managing multiple currencies and payment methods while minimising transaction costs and ensuring timely payouts to its global community of players and creators.

The tremendous conversion and transaction fees imposed on their small-amount, high-frequency global transactions are another problem they must tackle. They need a comprehensive solution to streamline their financial operations and enhance user experience.

Challenge 1: ensuring seamless and secure payouts for the global community   

From online tournaments to event rewards, PUBG MOBILE regularly distributes cash payouts to its players and creators, encouraging engagement with the global community. However, with players spanning 200+ countries and regions, PUBG MOBILE faces the challenge of ensuring quick, efficient, and secure payments across multiple currencies, regions, and payment methods – all while keeping transaction costs low.

Solutions & results: effortless global transfers with Airwallex

With Airwallex’s built global financial infrastructure, PUBG MOBILE achieves efficient payouts in 60+ trade currencies and 150+ countries through Airwallex’s network with zero transaction fee and a competitive 0.2% mark-up on currency conversions. Airwallex supports real-time transfers in major markets, and niche markets only require one working day for payments to reach recipients, ensuring a seamless and efficient experience. 

Challenge 2: provide a frictionless checkout experience for players worldwide

To provide a seamless experience for players and improve the checkout rate for in-game purchases, PUBG MOBILE needs to cater to the diverse preferences of its global player base. Offering only mainstream payment methods like PayPal and credit cards isn't enough to meet the expectations of today’s players, who demand a localised shopping and checkout experience. Without accommodating regional preferences, PUBG MOBILE risks losing out on potential revenue.

Solutions & results: localise payment experience for players with Airwallex

With Airwallex, PUBG MOBILE can display pricing in local currencies and accept payments via 160+ local payment methods across the globe. According to our research, over 70% of consumers will abandon their cart if their preferred payment method isn’t available. By offering localised payment options, PUBG MOBILE boosts its checkout rate, providing players with a smoother, more convenient transaction experience – especially in the fast-paced, immersive gaming world.

Challenge 3: managing small-amount, high-frequency global payments

With the constant flow of payments to players and creators, the PUBG MOBILE team can easily get bogged down by administrative work and the complexities of handling multiple currencies and payment methods. The challenge lies in making these transactions fast, secure, and efficient while scaling globally.

Solutions & results: streamline financial operations with an optimised work flow

Airwallex’s batch transfer capabilities and real-time arrivals for most regions enable PUBG MOBILE to execute payments more efficiently, reducing manual processes and delays. With Airwallex handling the complexities of global payments, PUBG MOBILE can focus on strategic growth initiatives, expanding its global reach and enhancing community engagement, which in turn fuels business expansion and revenue growth.