eCommerce logistics platform Fuuffy scales globally with Airwallex

Gavin Wai

Founder & CEO at Fuuffy

“Airwallex was instrumental in our international growth. We achieved over 70% savings on FX when making international payouts and it’s made a big difference in reducing our operating costs. Airwallex truly solved a major pain point in our international expansion efforts.”

Introducing Fuuffy

Fuuffy is a Hong Kong-based eCommerce logistics platform designed to simplify global shipping for B2B merchants. Founded during the pandemic, its mission is to make cross-border delivery faster, more transparent, and more efficient.

Through services like Fuuffy BIZ and Shopify plugins, the platform offers merchants an all-in-one solution that now supports delivery to over 100 countries – eliminating the limitations of manual, traditional shipping processes.

Driven by the pandemic-fuelled eCommerce boom, coupled with limited courier capacity and a wave of outbound emigration, Fuuffy’s shipment volumes surged rapidly in a short span of time. But as the company expanded, so did the complexity of its financial operations, exposing the limitations of its legacy payment infrastructure.

The challenge

High costs and inefficient cross-border transactions hindering global growth

As Fuuffy expanded into over 100 markets, the financial strain became evident. High cross-border transaction fees and inefficient traditional checkout systems squeezed margins, making it challenging to remain competitive in both pricing and customer experience. Foreign exchange fluctuations and slow cross-border transfers added significant complexity. Traditional financial institutions proved inefficient for frequent transfers, making it difficult to control escalating operational costs. These accumulating expenses directly impacted long-term profitability. Despite strong early momentum driven by eCommerce demand and global logistics needs, Fuuffy's existing financial infrastructure couldn't keep pace. Onboarding new markets with legacy providers was time-consuming, leading to missed opportunities. For a logistics company built on speed, this was a critical limitation.

Gavin Wai

Founder & CEO at Fuuffy

“One of the biggest roadblocks we faced during our growth was the cost of international transactions. It was especially difficult when dealing with multiple currencies.”

The solution

Smarter financial setup with Airwallex that moves as fast as the business

Scaling into more than 100 markets required more than just logistics expertise. Fuuffy needed a financial infrastructure that could move at the same speed. With Airwallex, the team brought payment collection, currency management, and payouts into one platform, removing complexity and helping them operate more efficiently across borders. Setting up an Airwallex account only took as little as 3–4 days, with no physical paperwork needed. Fuuffy was up and running, ready to enter new markets without delay.

Airwallex Checkout enables Fuuffy to accept online payments from global buyers in their local currencies. This reduces transaction fees, improves transparency, and helps drive better conversions at checkout. 

Fuuffy is also able to streamline outbound payments in different currencies via Airwallex, helping the team cut FX costs by over 70% when paying international suppliers and employees.

To make payments, Fuuffy issued Airwallex Corporate Cards to manage day-to-day business expenses, such as advertising and international shipping. They are easy to set up, and work globally whenever Visa is accepted. Unlike traditional corporate cards, Fuuffy's team is able to pay without foreign transaction fees, giving the finance team more control and clearer visibility into spending. 

Gavin Wai

Founder & CEO at Fuuffy

“Our previous payment platforms didn’t give us the flexibility or cost control we needed. Airwallex resolved those issues. But more than that, the support we’ve had from our Account Manager has been a real differentiator.”

The result

All-in-one financial platform powers international expansion

By consolidating its financial operations with Airwallex, Fuuffy gained a clearer view of its global cash flow and greater control over how it scales. What was once a fragmented financial setup became a streamlined system, allowing the team to focus more on strategy and less on admin work. 

By consolidating its financial operations with Airwallex, Fuuffy gained unprecedented clarity into its global cash flow and greater control over its scaling efforts. What was once a fragmented financial setup has transformed into a seamless, unified system, empowering the team to focus more on strategic growth and less on administrative tasks.

Key outcomes Fuuffy achieved with Airwallex: 

• Significantly lower FX costs: over 70% savings on currency conversion fees when paying overseas suppliers and employees

• Rapid account onboarding: account setup completed in just 3–4 days

• Streamlined business expenses: Corporate Cards enable zero foreign transaction fees for ad spend and shipping, enhancing control

• Unified global operations platform: a single platform for payments, currencies, and global operations, simplifying financial management across all markets

With Airwallex, Fuuffy is now scaling faster and more efficiently than ever, backed by a robust financial infrastructure designed for a truly global business.

Gavin Wai

Founder & CEO at Fuuffy

“We first heard about Airwallex through a trusted industry contact who was impressed by the savings on transaction fees. They were absolutely right – Airwallex has delivered exactly what we need.”