myAppFree automates 200+ monthly publisher payouts, powered by Airwallex

Introduction

myAppFree grew from solving monetisation for small publishers into a global network that prioritises non‑disruptive, value‑driven ad experiences. Based in Italy, but with partners all over the world and concentrated in the US, Japan, and Korea, the company needed reliable payout cycles, dynamic cash management, and clear accountability across currencies, entities, and time zones. 

To remove manual friction and sustain growth, myAppFree unified financial operations on a single platform and connected it to their own dashboards, ensuring that payment runs, approvals and invoice recognition operate consistently at an international scale.

The Challenge

Global finance operations were fragmented across multiple providers, with manual transactions and one‑by‑one reconciliations slowing payout cycles and introducing operational risk. 

The finance team’s main priorities were to ensure on-time payments to publishers, use automation to replace repetitive tasks, flexibly move cash across accounts and currencies, and provide strong auditability for approvals and booking.

Without a clean end‑to‑end flow, coordination costs rose as volumes grew, and the business needed a faster, more transparent system that would work reliably in every market.

The Airwallex Solution

myAppFree needed to unify its finance operations on a single platform and connect it to their own dashboards, ensuring that payment runs, approvals and invoice recognition operate consistently at an international scale.

Airwallex provided a multi‑currency platform that myAppFree connected to their systems via API, building an automatic financial flow from partner onboarding through monthly activity capture to payout execution and invoice booking. 

myAppFree now uses Airwallex as its main account, replacing its traditional bank and two fintech providers, leveraging the in-built invoice recognition to streamline any remaining manual payments and collecting cash from customers seamlessly. The new setup brings consistency to approval layers, real‑time currency translation and notifications, so both internal teams and publishers have clear visibility at every step.

How myAppFree uses Airwallex

• Airwallex, connected via API, powers end‑to‑end flows from partner onboarding to invoice booking.

• myAppFree dashboards trigger automated monthly payouts based on recorded activity, replacing manual settlement cycles.

• Invoice recognition and flexible approval layers provide auditability while streamlining any exceptional manual payments.

• Real‑time currency translation supports faster, better treasury decisions and removes conversion friction.

• Seamless customer collections and publisher notifications improve transparency for all parties.

The Result

• 200 payments per month automated: myAppFree automated more than 200 payments per month across four currencies, replacing manual steps with auditable workflows and predictable payment runs.

• 15+ hours saved each month: Internal efficiency increased as flexible approval layers and real‑time currency translation reduced bottlenecks and improved cash‑flow decisions.

• No delays: Publishers receive payments without delays, supported by automatic notifications, clear visibility and broad payment method and country coverage.