Airwallex VN Connect Jan 2026: Think Big, Grow Sustainably - Looking Back at 2025, Towards the Opportunities of 2026

Airwallex VN Connect 2026: Think Big, Grow Sustainably – Looking Back at 2025, Towards Prospects for 2026

On January 22, 2026, at the Hanoi Convention Center, Airwallex successfully organized the Airwallex VN Connect 2026: Think Big, Grow Sustainably event in collaboration with leading partners in the cross-border ecommerce ecosystem. With over 120 senior management representatives from cross-border e-commerce businesses, the event became a meaningful networking space where Vietnamese sellers looked back at lessons from 2025 and shaped sustainable development strategies for 2026.

The event focused on key topics such as payment optimization, brand building on platforms like Shopify, Amazon, TikTok, and financial management. This was not just a one-off seminar but also the starting point for a long-term series of events aimed at supporting the Vietnamese business community to reach global markets.

Featured Sharing Sessions at the Event

• 14:00 – 14:30: Opening Session – Cross-Border Payment Solutions Ecosystem

  

  Mr. Le Nghiep – Vietnam Senior Manager at Airwallex – shared Airwallex's strategic direction in the Vietnamese market for 2026. Focusing on adaptability and connectivity, the presentation emphasized the role of global payments in helping businesses overcome challenges from the new economic cycle.

• 14:30 – 15:00: Selling on Shopify Webstore – Optimizing Conversion Rate

  

  Mr. Nguyen Trung Hau (Danny) – Founder & CEO of Danny Nguyen Work – and Ms. Ha Nguyen from Airwallex provided practical strategies for optimizing the conversion rate and building a sustainable payment gateway.

  

  The discussion highlighted the importance of "doing it right, growing sustainably" through integrated solutions on Shopify.

• 15:00 – 15:15: POD Product Summary 2025 and Potential Suggestions for 2026

  

  Ms. Pham Thanh Hang – Head of Account Manager at Merchize – analyzed the top Print-on-Demand (POD) products in 2025, while also suggesting effective multi-channel operational strategies for the new year, helping businesses maximize their competitive potential.

• 15:15 – 15:30: Selling on TikTok – Applying AI Creative and Real-World Case Studies

  

  Ms. Huyen Bach – Account Manager Leader at Mega Digital – shared how to apply artificial intelligence in content creation on TikTok. With practical examples, this session helped the audience grasp trends influencing global shopping behavior.

• 15:45 – 16:15: Shopify Updates and Challenges for Brand Builders

  

  Mr. Phung Cuong (Sheldon) – Business Development Manager at Meowcart – updated on the latest changes from Shopify, and analyzed opportunities and challenges related to tariffs and import fees for brand builders on webstores.

• 16:15 – 16:45: Industry Potential on Amazon 2026

  

  Ms. Nguyen Bao Chau – Senior Account Manager at Amazon Global Selling Vietnam – explored potential product categories on Amazon, combined with AI applications to optimize operations and global expansion.

• 16:45 – 17:00: Financial Management – Foundation for Long-Term Development

  

  Ms. Xuan Pham (Elena) – Market Growth Manager at Sliner – concluded the main content with a sharing on transparent and scientific financial management, helping cross-border e-commerce businesses build a solid foundation for sustainable growth.

Lessons Learned and Future Prospects

The Airwallex VN Connect 2026 event was not only a venue for sharing knowledge but also an opportunity for Vietnamese cross-border e-commerce businesses to draw valuable lessons from 2025 – a volatile year with strong growth but also numerous challenges such as foreign exchange rate fluctuations, fierce competition on global platforms, and the impact of international trade policies. The speakers emphasized that, to "think big, grow sustainably," businesses need to focus on three main pillars:

• rapid adaptation to new technologies (such as AI in marketing and operations),

• diversification of business platforms (from Shopify, Amazon to TikTok), and

• transparent financial management to mitigate risks.

This event is the kick-off of a series of event-content, aimed at supporting cross-border businesses in Vietnam to think big and develop sustainably, through continuous activities like specialized workshops and content collaboration.

Overall, the event provided a clear roadmap: From reflecting on 2025 to taking action in 2026, Vietnamese businesses have a great opportunity to reach further. Airwallex is committed to accompanying them, providing global payment solutions to support this journey. 

Sincere Thanks to Our Clients & Partners

On behalf of the Airwallex team, we sincerely thank our partners: Merchize, Mega Digital, Meowcart, Amazon, Sliner, Danny Nguyen Work, along with media partners Mechiva, ECM Global, Printway, and Columbus. Your enthusiastic participation from preparation to execution contributed to the success of the event. This is the kick-off for a long-term series of activities, opening up opportunities such as specialized workshops and co-content generation.

Thank you to the clients & businesses that attended! We hope the solutions from the event will serve as a premise for your breakthrough in 2026.

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