New Ads Channel, New Growth: Notable Insights on AI Creative and AppLovin for eCommerce Businesses In Hanoi, the “New Ads Channel, New Growth” event, organized by Airwallex Vietnam in collaboration with AppLovin and IU Media, provided practical insights for eCommerce businesses seeking new growth drivers. From strategies for expanding advertising channels and optimizing creatives to applying AI in content production, the program offered valuable lessons for brands looking to increase customer reach in an increasingly competitive advertising environment.
One of the most prominent messages from the event was that sustainable growth doesn't come from relying on a single channel, but from the ability to experiment, optimize, and expand correctly. AppLovin was seen as a potential supplementary channel, helping businesses reach new customer segments alongside popular advertising platforms like Meta and Google.
1. AppLovin isn't a replacement for Meta or Google — but an opportunity to expand your customer base. Instead of viewing AppLovin as a replacement channel, experts at the event emphasized that it's a strategic piece in the growth diversification puzzle. For e-commerce businesses, expanding to new channels can help reach user groups that traditional platforms haven't effectively tapped into.
The right mindset isn't about "replacing old channels with new ones," but about building a more flexible advertising ecosystem — where each platform plays a different role in the growth journey.
2. Creativity remains the deciding factor in advertising effectiveness. A key takeaway repeatedly mentioned at the event was: creativity isn't just important — it's a factor that needs to be consistently prioritized. When deploying advertising on new platforms like AppLovin, brands can't just reuse old content and expect the same results.
Creative content needs to be constantly refreshed, diversified in approach, and adapted to user behavior on each platform. In particular, a good product alone isn't enough to generate conversions if the message and presentation aren't compelling enough. In eCommerce, investing in creative content is investing in long-term growth. 3. AI can accelerate creative production — but only if it starts with sufficiently authentic material. One of the most discussed aspects of the event was the application of AI to the creative production process. However, a key lesson shared was that AI cannot create effective content if the input data lacks authenticity.
As the speakers pointed out, the problem with many "pure AI" videos is that they feel too perfect, leading to a lack of naturalness and difficulty connecting with viewers. For AI to deliver value, businesses still need to invest in fundamental steps such as:
Manually shooting clips with clear, realistic images Preparing suitable scripts to create voiceovers using AI tools Combining real footage with voiceovers and video editing tools to complete the content Post-production editing like a regular marketing video
This shows that AI does not completely replace humans in creativity, but plays a role as a tool to help marketing teams shorten production time, optimize costs, and speed up the content testing process.
4. Effective growth needs a sufficiently flexible financial operating platform Besides the advertising and creative challenges, the event also emphasized another fundamental element in the expansion journey of eCommerce businesses: cross-border financial operations.
As businesses accelerate their sales channel expansion, run multi-platform advertising campaigns, and reach international markets, the need for flexible payment, cash flow management, card creation, and bank account usage becomes more crucial than ever. This is also when businesses need a financial solution that can accompany their growth—not only at their current scale but also in subsequent expansion phases.
With Airwallex, businesses can access a global financial ecosystem designed to support more efficient operations, from international payments and business card creation to multi-currency account management, reducing complexity during expansion.
Conclusion The “New Ads Channel, New Growth” event not only provided new perspectives on AppLovin and AI Creative, but also suggested a more comprehensive growth mindset for eCommerce businesses: diversifying access channels, investing wisely in creativity, applying AI in practice, and building a robust operational foundation for long-term growth.
In a rapidly changing market, businesses that optimize their ability to attract new customers while maintaining strong financial control will have a significant advantage on their expansion journey. Start expanding with Airwallex Sign up for an Airwallex account today to discover how to optimize payments, manage cash flow, and support your business's cross-border growth more effectively: https://www.airwallex.com/signup?region=vn
View this article in another region:Vietnam - Tiếng Việt
The material presented here is for informational purposes only and does not constitute legal, regulatory, taxation, or investment advice. Readers should engage their own advisors or counsel for advice unique to their circumstances.
The Airwallex Editorial Team
Airwallex’s Editorial Team is a global collective of business finance and fintech writers based in Australia, Asia, North America, and Europe. With deep expertise spanning finance, technology, payments, startups, and SMEs, the team collaborates closely with experts, including the Airwallex Product team and industry leaders to produce this content.
