PLAYBOOK
Don't just survive peak season. Scale it.
Every year, eCommerce brands focus on discounts and marketing budgets, while ignoring the one thing that determines peak season success: their underlying payment infrastructure. Fragile systems, slow checkouts, and disconnected data turn eager customers into abandoned carts and lost revenue.
This playbook provides a strategic framework to turn seasonal surges into sustainable, profitable growth.
Featuring strategic insights from the Airwallex partner community
Learn from the strategists who help leading eCommerce brands prepare for their busiest moments.
What's inside the playbook
Your blueprint for scaling through the surge
Build your foundation to scale
Learn the counterintuitive infrastructure decisions that prevent overselling and system failure during traffic spikes.
Go global, without the guesswork
Discover how to avoid the silent profit killers in international expansion, from hidden FX fees to mismatched payment methods.
Convert after the spike
Uncover the retention strategies that turn one-time Black Friday buyers into valuable, year-round customers.
Unify your view
See how top-performing brands break down operational silos to get a single, real-time view of their financial performance.
HOW AIRWALLEX CAN HELP
The financial infrastructure for peak performance
The Airwallex global financial platform helps you convert more customers, reduce operational costs, and get a unified view of your business during the moments that matter most.
Maximise checkout conversion, globally
Increase authorisation rates and reduce cart abandonment with a payment gateway built for reliability and speed. Offer local payment methods in every market to boost customer trust and conversion.
Reduce the cost of international expansion
Collect, hold, and pay in multiple currencies without forced conversions. Access market-leading FX rates to protect your margins and pay international suppliers with ease.
Unify your financial operations
Break down the silos between your teams. Get real-time visibility of your revenue, manage marketing spend with powerful corporate cards, and streamline reconciliation from a single platform.
Trusted by 100,000+ businesses
“Airwallex has allowed us to get things done at ten times the speed it used to happen. It means we could spend more time on our brand, our website and the customer experience. That’s what helped us to grow so much in a short span of time.”
“These small percentages here and there add up over time with a real bottom line impact. When I see the rates are good, I’ll convert my AUD into USD, knowing that I’ve saved money that I can re-invest into the business in the long-run.”
“It is crazy to see that kind of technology...it's just one of those ideas where you think, why has this not been done before?”
"I’m so thankful that Airwallex exists! In Hong Kong, it's so hard to find financial service providers that are friendly to small businesses. Airwallex allows me to exchange currencies at really great rates, and the interface is very modern and easy to use compared to my bank. We save so much money with Airwallex! In just a few months, we've already saved more than HK$78,000 in unnecessary fees!"
“Before Airwallex, we had no idea when our payments were going to reach our suppliers. Using Airwallex instead of traditional banks has increased the speed of our overseas transfers and optimised our cashflow significantly. We've also saved up to 99% of our TT and FX fees.”
“Having Airwallex as our global trusted partner means we can spend less time on the phone to the bank, and more time instead focusing on growing our business both domestically and internationally.”
