An Airwallex Program

Transformed an Eight-Month-Old Finance Function Into the Backbone of a $1.5 Billion Platform

Veho is an AI-enabled disruptor in the $200 billion parcel delivery space, backed by Tiger Global and SoftBank, operating across roughly 80 markets and valued at over $1.5 billion. Wang inherited a finance team eight months old, running on spreadsheets, and rebuilt it — NetSuite, EY audit, ISO 27001 — in under two years.

He separated Strategic Finance from FP&A, embedding finance judgment into pricing, market launches, and supply chain decisions that animate Veho's unit-economics flywheel. Wang extended governed data access to every employee, from warehouse to executive, and automated invoicing end-to-end, doubling throughput without adding AR headcount; when access controls needed tightening, he paused the soft launch to correct them before proceeding.

His four-year build gives Veho the audit history, capital structure, and AI-governance posture that companies at this valuation typically spend a decade assembling.

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Yifeng Wang

Veho

What Startup Finance 30 is

Finance is one of the most under-leveraged growth levers a startup has.

The best finance leaders don't just keep the books. They extend runway, structure capital that changes what a company can do next, and build the systems that let it scale across borders.

Startup Finance 30 is the first list built to recognise that work. Beginning in 2026 and continuing annually, we name 30 finance leaders at venture-backed, globally ambitious startups. The operators shaping how the next generation of companies grow.

Who's doing the most consequential finance work in the startup world right now?

This list is the answer.

FAQ

More information on how SF30 works.

Who's behind Startup Finance 30?

Startup Finance 30 is published by Airwallex. We built it because we work with globally ambitious companies every day, and the finance leaders driving that growth deserve more recognition than they get. Selection sits with the committee.

Who selects the final 30?

A committee of operating CFOs and finance leaders. They score every candidate against a five-part merit rubric and ratify the final list. See the full selection methodology.

Is there a fee? Can I pay to be included?

No. It's free to enter, and recognition is earned on merit.