An Airwallex Program

Rebuilt Tastewise's Finance and RevOps Into a Single, Agent-Powered Operating System

Tastewise is an agentic AI intelligence platform for food and beverage brands, trusted by 80% of Fortune 500 F&B companies. Aseo led the team that built most of the company's critical processes in-house: quote-to-cash, FP&A, AP, AR, RevOps, and a BI visualisation layer that became the company's single source of truth.

He turned procurement into a formal discipline, with a review cycle five times faster and significant annual savings. The result is a live operating system the team uses to navigate every dollar in and out, governed by one principle: agents do the work, humans hold the authority. The next step is a fully agentic finance operations stack.

Aseo advises startups, mentors finance leaders and MBA students, and speaks publicly on how modern finance teams can scale with AI agents in practice, not in theory.

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Tastewise

What Startup Finance 30 is

Finance is one of the most under-leveraged growth levers a startup has.

The best finance leaders don't just keep the books. They extend runway, structure capital that changes what a company can do next, and build the systems that let it scale across borders.

Startup Finance 30 is the first list built to recognise that work. Beginning in 2026 and continuing annually, we name 30 finance leaders at venture-backed, globally ambitious startups. The operators shaping how the next generation of companies grow.

Who's doing the most consequential finance work in the startup world right now?

This list is the answer.

FAQ

More information on how SF30 works.

Who's behind Startup Finance 30?

Startup Finance 30 is published by Airwallex. We built it because we work with globally ambitious companies every day, and the finance leaders driving that growth deserve more recognition than they get. Selection sits with the committee.

Who selects the final 30?

A committee of operating CFOs and finance leaders. They score every candidate against a five-part merit rubric and ratify the final list. See the full selection methodology.

Is there a fee? Can I pay to be included?

No. It's free to enter, and recognition is earned on merit.