An Airwallex Program

Built Eve's Finance Function From Zero and Made It AI-Native

Eve has built an AI platform for plaintiff law firms across the full case lifecycle, working with thousands of firms. Luu joined as the first finance hire at Series A and built the function from zero into a team spanning strategic finance, accounting, deal desk, and business operations.

She played a central part in raising Eve's $103 million Series B, led by Spark Capital, at a $1 billion valuation. She drives capital allocation, unit economics, compute cost, and pricing, and developed one of the most AI-native finance teams in the industry, where every member builds their own tooling.

Luu brings a rare combination of investor and operator experience: a former Partner at Lightspeed with early M&A experience at Qatalyst. She is an a16z CFO Circle member, an active angel investor, and holds a BS and MS from Stanford.

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Natalie Luu

Eve Legal

What Startup Finance 30 is

Finance is one of the most under-leveraged growth levers a startup has.

The best finance leaders don't just keep the books. They extend runway, structure capital that changes what a company can do next, and build the systems that let it scale across borders.

Startup Finance 30 is the first list built to recognise that work. Beginning in 2026 and continuing annually, we name 30 finance leaders at venture-backed, globally ambitious startups. The operators shaping how the next generation of companies grow.

Who's doing the most consequential finance work in the startup world right now?

This list is the answer.

FAQ

More information on how SF30 works.

Who's behind Startup Finance 30?

Startup Finance 30 is published by Airwallex. We built it because we work with globally ambitious companies every day, and the finance leaders driving that growth deserve more recognition than they get. Selection sits with the committee.

Who selects the final 30?

A committee of operating CFOs and finance leaders. They score every candidate against a five-part merit rubric and ratify the final list. See the full selection methodology.

Is there a fee? Can I pay to be included?

No. It's free to enter, and recognition is earned on merit.