An Airwallex Program

Brought Investment Banking Rigour to Salient AI's Finance and Commercial Operations

Salient AI is a Series A AI platform that automates collections, compliance monitoring, and borrower communications for consumer finance lenders, backed by Andreessen Horowitz and Y Combinator. Gylfadottir, originally from Iceland and a Harvard Business School graduate with a background in investment banking and credit underwriting, joined as VP of Finance and Operations.

Her role spans the full commercial relationship: evaluating opportunities, negotiating agreements, and overseeing delivery, with responsibility for customer performance and growth. Working closely with engineering and managing a team of AI Deployment Leads, she connects financial analysis with decisions about where to invest time and resources.

Alongside finance and commercial responsibilities, Gylfadottir leads hiring, onboarding, and how teams operate, building the reporting and operating processes that give people a clear view of performance and accountability. Her role combines setting strategy and leading execution, bringing a detailed understanding of customers and operations to the company's financial and strategic decisions.

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Lilja Gylfadottir

Lilja Gylfadottir

Salient AI

What Startup Finance 30 is

Finance is one of the most under-leveraged growth levers a startup has.

The best finance leaders don't just keep the books. They extend runway, structure capital that changes what a company can do next, and build the systems that let it scale across borders.

Startup Finance 30 is the first list built to recognise that work. Beginning in 2026 and continuing annually, we name 30 finance leaders at venture-backed, globally ambitious startups. The operators shaping how the next generation of companies grow.

Who's doing the most consequential finance work in the startup world right now?

This list is the answer.

FAQ

More information on how SF30 works.

Who's behind Startup Finance 30?

Startup Finance 30 is published by Airwallex. We built it because we work with globally ambitious companies every day, and the finance leaders driving that growth deserve more recognition than they get. Selection sits with the committee.

Who selects the final 30?

A committee of operating CFOs and finance leaders. They score every candidate against a five-part merit rubric and ratify the final list. See the full selection methodology.

Is there a fee? Can I pay to be included?

No. It's free to enter, and recognition is earned on merit.