An Airwallex Program

Closed a $70M Round as Endowus Client Assets Crossed $10 Billion

Endowus is Asia's independent digital wealth platform, serving retail, private wealth, corporate, and institutional clients across Singapore and Hong Kong. In October 2025, Ong led a raise of over US130M. The round landed as client assets crossed US$10 billion, with Hong Kong, Endowus's newest market, tripling assets year on year.

His mandate extends beyond finance into strategic planning, business development, and partnerships; fresh capital is directed toward B2B distribution for financial advisers and external asset managers, and toward retirement and pension products in both markets.

Ong built Endowus's finance function from scratch, and came to the firm after McKinsey, then a decade at Standard Chartered across quantitative investment solutions and strategy, followed by a managing director role at Rayliant Global Advisors.

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Dominic Ong

Endowus

What Startup Finance 30 is

Finance is one of the most under-leveraged growth levers a startup has.

The best finance leaders don't just keep the books. They extend runway, structure capital that changes what a company can do next, and build the systems that let it scale across borders.

Startup Finance 30 is the first list built to recognise that work. Beginning in 2026 and continuing annually, we name 30 finance leaders at venture-backed, globally ambitious startups. The operators shaping how the next generation of companies grow.

Who's doing the most consequential finance work in the startup world right now?

This list is the answer.

FAQ

More information on how SF30 works.

Who's behind Startup Finance 30?

Startup Finance 30 is published by Airwallex. We built it because we work with globally ambitious companies every day, and the finance leaders driving that growth deserve more recognition than they get. Selection sits with the committee.

Who selects the final 30?

A committee of operating CFOs and finance leaders. They score every candidate against a five-part merit rubric and ratify the final list. See the full selection methodology.

Is there a fee? Can I pay to be included?

No. It's free to enter, and recognition is earned on merit.